CHEZ CLAIRE

LUX­URY

Computer Arts - - Special Report - by Pink­eye De­sign Stu­dio www.pink­eye.be

Chez Claire sells lux­ury éclairs, ac­com­pa­nied with a glass of cu­vée Claire Cham­pagne. Its brand­ing scheme needed to re­flect the sense of es­capism and in­dul­gence of­fered to cus­tomers, and Pink­eye De­sign Stu­dio chose to give the shop a bou­tique feel, with Claire as your host. With a flour­ish of red lip­stick in the logo, 'éclair' is sud­denly trans­formed into 'Chez Claire'.

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