LIFE KITCHEN

NOT-FOR-PROFIT; SO­CIAL IM­PACT AWARD

Computer Arts - - Special Report - by hat-trick de­sign www.hat-trick­de­sign.co.uk

Fol­low­ing chemo­ther­apy, 80 per cent of peo­ple ex­pe­ri­ence a loss or change of taste. Life Kitchen is a char­ity cam­paign that gives free cook­ing classes to cancer pa­tients. With no bud­get, hat-trick cre­ated a cam­paign brand­ing scheme that uses plates as a graphic ‘hold­ing' de­vice. A col­lec­tion of plates by big­name artists and de­sign­ers were auc­tioned, rais­ing over £10,000.

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