Co-founder, DixonBaxi With over 25 years of experience in the industry, Simon Dixon has opened studios in London, New York and San Francisco, helping to forge DixonBaxi’s reputation in branding across all platforms. His clients include Viacom, Samsung and Telemundo. 04 To truly understand the newly integrated company, DixonBaxi visited its locations around the world, interviewed 40 stakeholders and surveyed over 6,000 staff members. This was done to better define the DNEG brand proposition. 05-06 The optical effect created by having the D and G as flipped, mirrored images of one another in the logo hints at the visual expertise of the DNEG brand.