SI­MON DIXON

Computer Arts - - Project Diary -

Co-founder, DixonBaxi With over 25 years of ex­pe­ri­ence in the in­dus­try, Si­mon Dixon has opened stu­dios in Lon­don, New York and San Fran­cisco, help­ing to forge DixonBaxi’s rep­u­ta­tion in brand­ing across all plat­forms. His clients in­clude Vi­a­com, Sam­sung and Tele­mu­ndo. 04 To truly un­der­stand the newly in­te­grated com­pany, DixonBaxi vis­ited its lo­ca­tions around the world, in­ter­viewed 40 stake­hold­ers and sur­veyed over 6,000 staff mem­bers. This was done to bet­ter de­fine the DNEG brand propo­si­tion. 05-06 The op­ti­cal ef­fect cre­ated by hav­ing the D and G as flipped, mir­rored im­ages of one another in the logo hints at the vis­ual ex­per­tise of the DNEG brand.

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