THE VER­DICT

Computer Arts - - Project Diary - Si­mon Dixon

Work­ing with DNEG for nine months and trav­el­ling to the dif­fer­ent of­fices, meet­ing and talk­ing to the dif­fer­ent teams and im­mers­ing our­selves in the busi­ness brought us much closer to un­der­stand­ing what they care about. It was al­ways ex­cit­ing, but also chal­leng­ing in a pos­i­tive way that in­spired the team.

Any project that is bring­ing to­gether two sep­a­rate or­gan­i­sa­tions that op­er­ate glob­ally will al­ways be chal­leng­ing, but the chal­lenges all added to the rich­ness of the brand. DNEG was grow­ing fast and it was key that the work we did, in­clud­ing the tone of voice and val­ues, would re­flect the long-es­tab­lished ethos of the founders. Cre­atively, we needed the trans­for­ma­tion to rep­re­sent the brand and the shift in scale that the merger brought.

We’ve cre­ated a unique iden­tity that is built on the ethos, am­bi­tion and story of two dis­tinct com­pa­nies. It has the po­ten­tial to be as iconic as the films and TV se­ries it cre­ates.

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