PROJECT FACTFILE

Computer Arts - - Dinamo For Nike -

BRIEF: To plan, de­sign and ex­e­cute an orig­i­nal let­ter set for Nike to use in its ac­tiv­i­ties at Nike Box MSK in Moscow and the 2018 foot­ball World Cup. The brief asked for a cus­tom al­pha­bet made up of 30 Latin and 30 Cyril­lic char­ac­ters, and 10 nu­mer­als. All were re­alised un­der the art di­rec­tion of Nike’s Wai Lau, Sarah Wil­liams and Mor­gan Ruby. THE STU­DIO: Di­namo, www.abc­d­i­namo.com THE CLIENT: Nike Foot­ball, nike.com/soc­cer PROJECT DU­RA­TION: 2 weeks LAUNCH DATE: June 2018

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