Computer Arts - - Project Diary -

De­vel­op­ing the Nike Gorkly let­ter set

The Nike Gorky let­ter set had min­i­mal­ist be­gin­nings, with sim­ple line work used to con­struct each let­ter form. It de­vel­oped it­er­a­tively us­ing help­ful feed­back from Nike Foot­ball’s cre­ative team. We quickly moved from lines to us­ing full and filled in geo­met­ric shapes, un­til the type­face be­came more ex­pres­sive than any­thing used on the back of a foot­ball jersey be­fore.

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