Making the cover
With Studio Sutherl& winning the top spot for the second time, Jim was faced with topping his own work, the wonderful glow in the dark 2017 cover. We’ll let him explain his thought processes behind this year’s austere beauty...
“As this issue is a celebration of the United Kingdom and the great design that comes out of it, we decided to reconfigure the national flag – taking the shapes of the Union Jack and playing with them. Our idea was born out of an interest in flags as symbols of national identity. I think it’s important to physically play as part of our professional practice. Doing the roughs for the cover with paper cuts
– rather than working on the computer – is a key way of starting, generating and forming ideas.
Flags are a motif we have used in several projects that have a shared sense of local or national identity. These projects include: Somos Brasil (A Human Atlas of portraits by Marcus Lyon with DNA and interviews), in which a figure is constructed from the Brazilian flag; St Albans Museum & Gallery, where triangles create the St Albans cross with their negative space; and We: Deutschland (Another Human Atlas of portraits by Marcus Lyon with DNA and interviews), where the core elements of the German flag are laid out to create the ‘W and E’ of the title.”
One of the most exciting cover designs for us to see unfold, watching Jim at work has been a lesson in fun, commitment and unshakable integrity.
Watch this and previous CA covers being manufactured at www.bit.ly/ca-printfinishes
Left: Brainstorming with exploded flag cutouts led Jim to all sorts of weird and wonderful places...
Above and below: Jim provided us withtoo many beautiful solutions. His experiments with die cuts and mono designs all demonstrated his commitment to discover the ultimate refinement of an idea.