GO KOREAN BRAND FILM by ValléeDuhamel www.valleeduhamel.com Created for the global relaunch of Korean Air, Go Korean is a branded film that follows one passenger’s transformational journey from the boarding gate to his seat. It’s one of three planned short films produced by Canadian studio ValléeDuhamel, and aims to highlight how Korean Air has meticulously injected a unique experience into the long-established service.
“The continuity between the different sets and transitions needed to feel seamless,” explains cofounder Julien Vallée. “We didn’t want the film to be restricted to look like one single sequence shot, but we had to plan the shots in a way that felt like it was one single journey.”
For Vallée and studio partner Eve Duhamel, working on the neon street strip in the film was the most rewarding part of the project. “It was so interesting to study the Korean alphabet,” recalls Vallée, “and great to see the neon signs coming to life after designing them in Illustrator.”