BUILDING AN ARCHITECT’S IDENTITY
Tom Rogers offers some pointers on how to complete work for architectural clients
FIND WHAT’S UNIQUE
All architectural firms are different, cater to different sectors and have a different design ethos. Focusing on what makes the company different will help you formulate a more relevant branding solution that’s unlike their competitors.
Architectural practices are well known for their beautifully simple logos, but the wider identity design work rarely does anything too distinctive. Find a relevant visual language and tone of voice for your client in order to help differentiate.
LET THE PRODUCT SPEAK
You want people to remember your client’s incredible-looking buildings – the branding is just the vehicle. This is why minimal designs work in this sector. Fewer elements means greater scrutiny, however, so they need careful consideration.