Our se­lec­tion of the hottest new de­sign, il­lus­tra­tion and mo­tion work from the global de­sign scene

Our se­lec­tion of the hottest new de­sign, il­lus­tra­tion and mo­tion work from the global de­sign scene

Computer Arts - - Contents - MANOS DE CA­CAO BRAND­ING by Ana­grama www.ana­grama.com

SWEET SYS­TEMS

Pre­mium bean-to-bar choco­late brand Manos de Ca­cao wanted pack­ag­ing that felt si­mul­ta­ne­ously time­less and eye-catch­ing. In­spired by the com­pany’s lo­cal pro­duc­tion process, Mex­ico-based stu­dio Ana­grama com­bined messy hand­made tex­tures with a vi­brant colour pal­ette and clean lay­outs. The re­sult is a new visual sys­tem for the brand that places so­phis­ti­ca­tion at the fore­front and evokes an ap­pro­pri­ately or­ganic un­der­tone.

“Mak­ing a ton of stains by hand with dif­fer­ent tools and choos­ing the right ones for each box was chal­leng­ing,” says David Gu­tiér­rez, part­ner and cre­ative di­rec­tor at Ana­grama. “How­ever, this was also the most fun part of the process.”

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