SIX THINGS WE LEARNED AT AGI OPEN 2018

Computer Arts - - Events -

1. Clients need more than good de­sign

“Clients need to use our work with con­fi­dence,” pointed out il­lus­tra­tor Christoph Nie­mann, dis­cussing client re­la­tion­ship com­plex­i­ties. “Part of our job as cre­atives is to give clients that con­fi­dence they need to use our work.”

2. Dig­i­tal has rein­vig­o­rated print

“Print is dead, right? Well, I don't know what will hap­pen in the fu­ture,” said graphic de­signer Paul Sahre, “but the dig­i­tal shift has ac­tu­ally cre­ated more op­por­tu­ni­ties for me as a book cover de­signer. We think about books as per­ma­nent ob­jects now, it's been noth­ing but good so far.”

3. Con­ver­sa­tions are pow­er­ful

Google's Hec­tor Ouil­het talked about the power of con­ver­sa­tion – and why tech­nol­ogy needs to adapt to us. “You've learned a lot about me: how I dress; how I move; what I can do for you. It's a con­ver­sa­tion,” he ex­plained. “Tech­nol­ogy doesn't do that. We have adapted to tech­nol­ogy, but now tech­nol­ogy needs to adapt to us.”

4. Ti­tle se­quences say more with less

“I think a show ti­tle is most ef­fec­tive when it can't be used for any other story,” re­flected Imag­i­nary Forces' Karin Fong, on how the stu­dio cre­ated the dra­matic ti­tles for TV series Black Sails. “You can't build a church and sub­merge it – but you can build an al­ter piece. Use that lan­guage and make it say some­thing about this civil­i­sa­tion.”

5. Great work takes luck

“Craft is the foun­da­tion of what we do. Even in the ab­sence of tal­ent, you can prac­tice and get to a level were you can con­sis­tently de­liver good work,” said Nie­mann. “But great work takes craft and luck – luck leads to great work.”

6. De­sign is like breath­ing

Sahre also shared three rea­sons why he's a de­signer. “Pur­pose, mean­ing and sur­vival,” he said. “It's like breath­ing. It keeps you alive. There are times when we have con­trol over it, and times where it's a re­flex. Is it even a choice?”

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