The Wellness Entreprenuer
Whether it’s crafting raw vegan breakfast balls or Instagramming lifeaffirming mantras, they have built a small empire in the time it takes most people to format their CV. Recognisable by their immaculate athleisurewear and the healthy glow of one who never has to work in a windowless office.
Most likely to say: ‘ The world is my office! This beach is my office! That shoe shop is my office!’
Want to join them? You can’t throw a slogan canvas tote bag nowadays without hitting a wellness warrior in the making, but Amy Hopkinson, digital editor of UK Women’s Health and inf luencer (@wellness_ ed), says to start by choosing your health manifesto ( hers is strong training, strong mindset) and let that inform everything you do. ‘ Wellness inf luencers create stylised content, so choose a colour scheme and a unique f ilter (app A Colour Story lets you layer filters to create a custom one). Sites like Healthbloggerscommunity.com will allow you to make contacts and create mutually beneficial relationships,’ she advises. Alternatively, ask someone who is starting out like you and agree on crossposts – a kind of joint venture project where you both help one another.