LAUREN SILVERS, 27
CEO and co-founder of at-home beauty services app Glamazon How did you come up with the idea for your app?
‘In 2013, I was working as a publicist. During a meeting, I found myself madly trying to book a hair appointment for an event I had that night – but no one could fit me in. Uber had just come to Sydney and I thought, Wouldn’t it be great if there was an app where I could see all the available hair appointments in the area, instead of
having to ring them.’
What were your first steps?
‘I started my research right away, setting up an email and looking at how to make an app. For the first six months I continued to work fulltime, but it became a real struggle to meet up with app developers and web designers. I knew in my gut that the app was worth
it so I quit in October 2013 and began working on Glamazon on a fulltime basis.’
How did you fund it?
‘Getting my first lot of quotes for app building, ranging from $15$20,000, was a real kick to start saving. It made me realise I was going to have to sacrifice a lot if I wanted this to work, so I moved back in with my parents, sold my car and put my designer wardrobe on eBay.’
What was the biggest hurdle you faced?
‘My skillset was in PR so I was able to market Glamazon really well, appearing in high fashion mags and newspapers, but I felt like an imposter – the product wasn’t right because I didn’t have the technical skills to make it work. Every time a customer made a booking, I was on the other end, ringing salons and booking them appointments, then sending what seemed like an automated email – but it was all me. And I knew I couldn’t keep that up.’
You partnered with Glamazon’s COO Lisa Maree in 2016. What’s been the best part about it? ‘Sharing the journey! Being an entrepreneur is such an emotional rollercoaster – the highs are so high and the lows can be devastating, but having Lisa makes it so much better.’
What’s your best advice to budding entrepreneurs? ‘Play to your strengths and not your weaknesses. Find a partner that has an opposite skillset that complements your own.’
LAUREN & LISA AT GLAMAZON HQ – WITH A FURRY FRIEND!