LAU­REN SIL­VERS, 27

Cosmopolitan (Australia) - - Work -

CEO and co-founder of at-home beauty ser­vices app Gla­ma­zon How did you come up with the idea for your app?

‘In 2013, I was work­ing as a pub­li­cist. Dur­ing a meet­ing, I found my­self madly try­ing to book a hair ap­point­ment for an event I had that night – but no one could fit me in. Uber had just come to Syd­ney and I thought, Wouldn’t it be great if there was an app where I could see all the avail­able hair ap­point­ments in the area, in­stead of

hav­ing to ring them.’

What were your first steps?

‘I started my re­search right away, set­ting up an email and look­ing at how to make an app. For the first six months I continued to work full­time, but it be­came a real strug­gle to meet up with app de­vel­op­ers and web de­sign­ers. I knew in my gut that the app was worth

it so I quit in Oc­to­ber 2013 and be­gan work­ing on Gla­ma­zon on a full­time ba­sis.’

How did you fund it?

‘Get­ting my first lot of quotes for app build­ing, rang­ing from $15­$20,000, was a real kick to start sav­ing. It made me realise I was go­ing to have to sac­ri­fice a lot if I wanted this to work, so I moved back in with my par­ents, sold my car and put my de­signer wardrobe on eBay.’

What was the big­gest hur­dle you faced?

‘My skillset was in PR so I was able to mar­ket Gla­ma­zon re­ally well, ap­pear­ing in high fash­ion mags and news­pa­pers, but I felt like an im­poster – the prod­uct wasn’t right be­cause I didn’t have the tech­ni­cal skills to make it work. Every time a cus­tomer made a book­ing, I was on the other end, ring­ing sa­lons and book­ing them ap­point­ments, then send­ing what seemed like an au­to­mated email – but it was all me. And I knew I couldn’t keep that up.’

You part­nered with Gla­ma­zon’s COO Lisa Maree in 2016. What’s been the best part about it? ‘Shar­ing the jour­ney! Be­ing an en­tre­pre­neur is such an emo­tional roller­coaster – the highs are so high and the lows can be dev­as­tat­ing, but hav­ing Lisa makes it so much bet­ter.’

What’s your best ad­vice to bud­ding en­trepreneurs? ‘Play to your strengths and not your weak­nesses. Find a part­ner that has an op­po­site skillset that com­ple­ments your own.’

LAU­REN & LISA AT GLA­MA­ZON HQ – WITH A FURRY FRIEND!

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