BOOST YOUR BUSI­NESS ON IN­STA­GRAM

Cosmopolitan (Australia) - - Work -

Try these tips from Naomi Shep­herd, In­sta­gram’s Head of Brand

SET UP A BUSI­NESS-SPE­CIFIC PRO­FILE FOR YOUR BRAND

Sep­a­rat­ing your ac­counts into per­sonal and busi­ness al­lows you to keep your in­ter­ests pri­vate and sep­a­rate from your pro­fes­sional ac­count. In­clude a link in the bio back to your web­site as this will di­rectly con­nect your buy­ers to your prod­uct.

KNOW YOUR AU­DI­ENCE

The most suc­cess­ful brands on In­sta­gram share im­ages that tell a story and cre­ate a con­nec­tion with their com­mu­nity. Keep your con­tent fresh by us­ing dif­fer­ent vis­ual sto­ry­telling for­mats such as Boomerang and Hyper­lapse, and reg­u­larly en­gage with your com­mu­nity through com­ments and con­ver­sa­tion.

ARM YOUR­SELF WITH THE RIGHT TOOLS

In­sta­gram is al­ways rolling out up­dated tools. Try the new polling sticker to get quick feed­back from your com­mu­nity on a prod­uct or ser­vice.

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