BOOST YOUR BUSINESS ON INSTAGRAM
Try these tips from Naomi Shepherd, Instagram’s Head of Brand
SET UP A BUSINESS-SPECIFIC PROFILE FOR YOUR BRAND
Separating your accounts into personal and business allows you to keep your interests private and separate from your professional account. Include a link in the bio back to your website as this will directly connect your buyers to your product.
KNOW YOUR AUDIENCE
The most successful brands on Instagram share images that tell a story and create a connection with their community. Keep your content fresh by using different visual storytelling formats such as Boomerang and Hyperlapse, and regularly engage with your community through comments and conversation.
ARM YOURSELF WITH THE RIGHT TOOLS
Instagram is always rolling out updated tools. Try the new polling sticker to get quick feedback from your community on a product or service.