Why you need a boast bitch

Cosmopolitan (Australia) - - Work -

Ask a man to ex­plain his suc­cess and he will point to his skill and tal­ent. Ask a woman and you’ll hear, ‘I couldn’t have done it with­out my team’ or the phrase I am ban­ning from your vo­cab­u­lary: ‘I got lucky.’ Women’s wins are hardly ever about luck – we work twice as hard to be per­ceived as just as good – yet this phrase rolls off the fe­male tongue. One rea­son is that women who self-pro­mote can feel they come off as braggy. Al­low me to in­tro­duce the boast bitch. She’s like your fe­male hype man but for your pro­fes­sional achieve­ments. She boasts to the boss about your ge­nius idea; you gush about her amaz­ing skills to clients. Nei­ther of you ever has to brag about your­self… and you both come out look­ing like team play­ers. Make a pact with a fe­male col­league to laud each other in meet­ings and toast each other at com­pany par­ties. Be­ing this kind of braggy feels good – and will get you far. – Jessica Ben­nett, au­thor of Fem­i­nist Fight Club>

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