Cosmopolitan Bride (Australia) - - THE EXPERTS -

With a bou­tique filled with ex­quis­ite de­signer gowns, Alex knows a thing or two about find­ing the per­fect dress

When did your love of bridal fash­ion be­gin?

From a very young age I al­ways loved mak­ing things and sewing, which led to study­ing fash­ion de­sign. I kind of fell into work­ing as a stylist as­sis­tant and then con­tin­ued to work as a stylist for pub­li­ca­tions and on ad­ver­tis­ing jobs over the next 10 years.

And why did you de­cide to make it your ca­reer?

I can’t see my­self work­ing in a non­cre­ative field. It’s just too much fun!

Tell us what you love most about what you do…

I love the peo­ple I meet. The brides and their fam­i­lies – it’s such a priv­i­lege to be a part of this in­cred­i­bly spe­cial time for them. Plus, I get to play dress-ups ev­ery day, which is pretty much the dream, right?

What has the re­ac­tion been to the Hope X Page bou­tique?

There’s been an over­whelm­ingly pos­i­tive re­sponse from brides, their fam­i­lies and the me­dia alike. I’m not a pres­sure seller and I think that brides should take their time with pur­chas­ing their gown – I’ve found it’s some­thing that they re­ally ap­pre­ci­ate.

What’s your favourite part about work­ing in the wed­ding in­dus­try?

It’s such a happy time, and that re­ally ra­di­ates from the first ap­point­ment through to the fi­nal fit­ting.

How do you find your de­sign­ers?

I’m an In­sta­gram ad­dict (it’s a prob­lem!), so I’m of­ten stum­bling across some great de­sign­ers there, but more and more I’m get­ting a lot of like-minded brands con­tact­ing me, which is great.

De­scribe the Hope X Page bride…

She doesn’t have a par­tic­u­lar look or style, all she wants is to have an ab­so­lute killer time on her wed­ding day, while look­ing and feel­ing to­tally com­fort­able and beau­ti­ful.

What’s your most pop­u­lar style?

Our brides are lov­ing the Pay­ton by Char­lie Brear. It’s a per­fectly bias cut gown that looks un­be­liev­able with an elab­o­rate lace-trimmed veil.

Any celebrity brides who you think re­ally got their styling right?

I think Kate Moss, Margherita Mis­soni and Poppy Delev­ingne re­ally killed it on their wed­ding days be­cause their choices were so them. They weren’t try­ing to look like a bride, they were just be­ing them­selves.

What did you love most about your own wed­ding?

That it was very small – I’m not very good at be­ing the cen­tre of at­ten­tion, although I say to brides now not to be so afraid of all that at­ten­tion!

What’s next for Hope X Page?

We’ll be launch­ing an on­line store, which will have some hand-crafted ac­ces­sories like veils and jew­ellery, and bring a few new brands into the fold!

Visit ho­pe­and­page.com.au for more.

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