HOPE X PAGE
With a boutique filled with exquisite designer gowns, Alex knows a thing or two about finding the perfect dress
When did your love of bridal fashion begin?
From a very young age I always loved making things and sewing, which led to studying fashion design. I kind of fell into working as a stylist assistant and then continued to work as a stylist for publications and on advertising jobs over the next 10 years.
And why did you decide to make it your career?
I can’t see myself working in a noncreative field. It’s just too much fun!
Tell us what you love most about what you do…
I love the people I meet. The brides and their families – it’s such a privilege to be a part of this incredibly special time for them. Plus, I get to play dress-ups every day, which is pretty much the dream, right?
What has the reaction been to the Hope X Page boutique?
There’s been an overwhelmingly positive response from brides, their families and the media alike. I’m not a pressure seller and I think that brides should take their time with purchasing their gown – I’ve found it’s something that they really appreciate.
What’s your favourite part about working in the wedding industry?
It’s such a happy time, and that really radiates from the first appointment through to the final fitting.
How do you find your designers?
I’m an Instagram addict (it’s a problem!), so I’m often stumbling across some great designers there, but more and more I’m getting a lot of like-minded brands contacting me, which is great.
Describe the Hope X Page bride…
She doesn’t have a particular look or style, all she wants is to have an absolute killer time on her wedding day, while looking and feeling totally comfortable and beautiful.
What’s your most popular style?
Our brides are loving the Payton by Charlie Brear. It’s a perfectly bias cut gown that looks unbelievable with an elaborate lace-trimmed veil.
Any celebrity brides who you think really got their styling right?
I think Kate Moss, Margherita Missoni and Poppy Delevingne really killed it on their wedding days because their choices were so them. They weren’t trying to look like a bride, they were just being themselves.
What did you love most about your own wedding?
That it was very small – I’m not very good at being the centre of attention, although I say to brides now not to be so afraid of all that attention!
What’s next for Hope X Page?
We’ll be launching an online store, which will have some hand-crafted accessories like veils and jewellery, and bring a few new brands into the fold!
Visit hopeandpage.com.au for more.