LENZO

Cosmopolitan Bride (Australia) - - THE EXPERTS -

The founder of event in­spo web­site Lenzo helps party lovers find and sell dec­o­ra­tions. Plus, she styles shoots, too – talk about fun!

When did your love of par­ties be­gin?

Since I can re­mem­ber! Even as a three­year-old, my favourite thing was to go to the lo­cal party shop and pre-plan my par­ties, care­fully se­lect­ing a theme and then mix­ing and match­ing items to suit.

What was the first party you styled?

Prob­a­bly my fourth birth­day party, styled with all the lit­tle de­tails! I’d start with a colour scheme and work from there – this hasn’t changed. One of the most mem­o­rable was my 16th birth­day. I look back on it now and cringe, but at the time I thought it was very on point!

When did you de­cide to make a ca­reer out of it?

I was to­tally cap­ti­vated by wed­ding mag­a­z­ines and blogs when plan­ning my own. I soon re­alised it was some­thing I was re­ally pas­sion­ate about (chan­nel­ing my in­ner Martha Ste­wart).

How did your busi­ness be­gin?

Af­ter my wed­ding and 30th birth­day I was left with a heap of on-trend styling stock that I just didn’t need any­more. I tried to sell it all through eBay and Gumtree and then re­alised there wasn’t any­thing that was just re­lated to the events in­dus­try, so Lenzo was born. I also wanted to in­te­grate our list­ings with in­spi­ra­tional con­tent. The busi­ness is based on an ad­ver­tis­ing model – that’s also my back­ground. I just thought, “Let’s do this!”

And is the busi­ness dif­fer­ent now from when it started?

It’s re­ally evolved. When we launched, it was fo­cused on on­line list­ings (al­most like a Gumtree or eBay for par­ties) – any­one could list a prod­uct for sale or hire. That’s still pos­si­ble through the site, but more than any­thing, we are see­ing huge pop­u­lar­ity in our con­tent and our on­line magazine, The Lenzo Edit. We’re now shoot­ing new con­tent ev­ery two to three weeks to keep in­spir­ing our au­di­ence for their up­com­ing event.

De­scribe the typ­i­cal Lenzo party…

Fun, fresh and happy! It’s about mak­ing peo­ple smile.

Tell us about an av­er­age day for you.

No day is the same. As we’re a small, growing busi­ness, my day in­volves both fo­cus­ing on con­tent (in­clud­ing plan­ning shoots) but also the com­mer­cial side. It’s dif­fi­cult when some ar­eas don’t re­ally fall within your ex­per­tise, but I’m learn­ing each day. Our shoots can take up to two weeks in plan­ning, shoot­ing and then re­turn­ing prod­uct… It is a mis­sion, but it’s def­i­nitely my favourite part!

What do you love about wed­dings?

They bring two fam­i­lies to­gether and give so much joy to not only the bride and groom, but ev­ery­one who cares about them. It’s funny, you learn so much about a cou­ple on their wed­ding day, even if you’ve known the bride or groom your whole life!

What was your own wed­ding like?

I was mar­ried in Ade­laide and come from a Greek back­ground. It was the first wed­ding in our fam­ily, so we took one for the team and had a pretty big cel­e­bra­tion – about 230 peo­ple. My hus­band is Aus­tralian, but he was just fan­tas­tic and em­braced it. As you can imag­ine, I was very par­tic­u­lar about all the de­tails. We were mar­ried in 2010 – think vin­tage vases, fluffy flow­ers and drap­ing! #thing­shavechanged

Visit lenzo.com.au for more.

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