In­lighten Photography

Rachel bentick, bridal coach and co-owner

Cosmopolitan Bride (Australia) - - IN THIS ISSUE -

Hav­ing met with hun­dreds and hun­dreds of brides, she knows tons of tips and tricks to make your day run smoothly! When did your love of photography and wed­dings be­gin?

It started about 14 years ago when I mar­ried my hus­band, Dean Bentick. He had been a pho­tog­ra­pher for a num­ber of years, and my back­ground was in ac­count­ing and mar­ket­ing. We de­cided early on we wanted to live fun, pas­sion­ate lives and knew straight away we wanted to open a wed­ding photography stu­dio to­gether.

So you made it your ev­ery­day work!

In­lighten was born in 2002. I started work­ing part-time in the stu­dio, but we’ve al­ways been peo­ple who can only do things 100 per cent, so be­fore long I was work­ing full-time. We started in a ware­house that also dou­bled as our home. We loved it be­cause it had an open fire, and we used to sit around it to chat with our cou­ples over a glass of wine.

When did bridal coach­ing come into play?

It’s been some­thing I’ve fo­cused on more over the last few years, and be­ing a com­pletely new con­cept, it has taken a lit­tle time to dis­cover the best method. It ba­si­cally in­volves work­ing with brides to dis­cuss the de­tails of their day and an­swer any ques­tions. I use my knowl­edge to as­sist them in plan­ning their own wed­ding.

What do you love most about what you do?

When brides come in they’re of­ten over­whelmed by the wed­ding ex­pe­ri­ence – I find it so re­ward­ing to watch them walk out the door feel­ing con­fi­dent that they have clear di­rec­tion about where they’re head­ing. I also love the sup­pli­ers I work with – pas­sion­ate and ex­tremely tal­ented peo­ple!

What’s an av­er­age day like for you?

I love to start with a run – it’s when I do all my plan­ning for the day. Then it’s email­ing, chat­ting with other sup­pli­ers and meet­ing cou­ples. Our photography clients have about five meetings with us to plan their day, view photos and de­sign their al­bum. So that’s a lot of meetings – and cham­pagne-drink­ing. Get­ting mar­ried is a cel­e­bra­tion!

What ques­tions are you asked most?

“I know the bits and pieces I like, but how do I pull it to­gether into a theme?” It’s the one ques­tion I hear most of­ten – that’s why we love hav­ing live styling demon­stra­tions at bridal coach­ing events.

What’s your best ad­vice for brides look­ing for a pho­tog­ra­pher?

Choose some­one you love, not the one with the most stuff in their pack­age. It’s im­por­tant to get the right shots in the first place.

What did you love most about your own wed­ding?

We held ours on the plat­form of a train sta­tion, and as the re­cep­tion be­gan, an old 1930s train with lounge cars pulled up where guests could sit down and re­lax. Plus, we had 150 drums ar­ranged in a multi-lay­ered cir­cle, with our bridal waltz in the mid­dle. It was un­be­liev­able!

What’s next for your bridal coach­ing?

More group ses­sions and cre­at­ing a net­work of brides go­ing through the same ex­pe­ri­ences at the same time. With a fo­cus on spe­cific dates, we’ll help each other out and share ideas.

Visit in­ for more.

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