Rachel bentick, bridal coach and co-owner
Having met with hundreds and hundreds of brides, she knows tons of tips and tricks to make your day run smoothly! When did your love of photography and weddings begin?
It started about 14 years ago when I married my husband, Dean Bentick. He had been a photographer for a number of years, and my background was in accounting and marketing. We decided early on we wanted to live fun, passionate lives and knew straight away we wanted to open a wedding photography studio together.
So you made it your everyday work!
Inlighten was born in 2002. I started working part-time in the studio, but we’ve always been people who can only do things 100 per cent, so before long I was working full-time. We started in a warehouse that also doubled as our home. We loved it because it had an open fire, and we used to sit around it to chat with our couples over a glass of wine.
When did bridal coaching come into play?
It’s been something I’ve focused on more over the last few years, and being a completely new concept, it has taken a little time to discover the best method. It basically involves working with brides to discuss the details of their day and answer any questions. I use my knowledge to assist them in planning their own wedding.
What do you love most about what you do?
When brides come in they’re often overwhelmed by the wedding experience – I find it so rewarding to watch them walk out the door feeling confident that they have clear direction about where they’re heading. I also love the suppliers I work with – passionate and extremely talented people!
What’s an average day like for you?
I love to start with a run – it’s when I do all my planning for the day. Then it’s emailing, chatting with other suppliers and meeting couples. Our photography clients have about five meetings with us to plan their day, view photos and design their album. So that’s a lot of meetings – and champagne-drinking. Getting married is a celebration!
What questions are you asked most?
“I know the bits and pieces I like, but how do I pull it together into a theme?” It’s the one question I hear most often – that’s why we love having live styling demonstrations at bridal coaching events.
What’s your best advice for brides looking for a photographer?
Choose someone you love, not the one with the most stuff in their package. It’s important to get the right shots in the first place.
What did you love most about your own wedding?
We held ours on the platform of a train station, and as the reception began, an old 1930s train with lounge cars pulled up where guests could sit down and relax. Plus, we had 150 drums arranged in a multi-layered circle, with our bridal waltz in the middle. It was unbelievable!
What’s next for your bridal coaching?
More group sessions and creating a network of brides going through the same experiences at the same time. With a focus on specific dates, we’ll help each other out and share ideas.
Visit inlighten.com.au for more.