Her unique and extra special pieces create magical memories for little girls the world over
When did your love of fashion begin?
One of my fondest childhood memories is rummaging through my grandmother’s attic and putting outfits together for dress-ups with my younger sisters. This turned into an obsession with clothes and fashion magazines in my teens – I’d sketch outfits during school lessons, then make my own outfits for nights out.
How did this passion become your everyday work?
I knew early on that my career of choice was a fashion designer. Coming from an academic family, there was a lot of resistance – it was only on the condition that I graduated from high school successfully before I could start fashion college. I did and went to study at ESMOD in France. Upon graduation, I started working for a local design house but was soon asked to design for Escada. However, I decided to follow my dreams of emigrating from my home country of Germany to Australia, where I worked for several Australian brands.
When and why did you launch Tutu Du Monde?
When my daughter was born in 2005, I took some time out to enjoy being a mother, not realising this very act would blossom into the birth of a brand, too. I found little girls loved to lose themselves in make-believe worlds and, more than anything, cherished a beautiful tutu. When my daughter asked me for one, I embarked on a quest to find one that wasn’t mass-produced and made from polyester. There was a gap in the market for tutus made out of natural materials, such as cottons and silks, and so Tutu Du Monde was born in 2009.
What do you love most about what you do?
Bringing happiness and joy to little girls. We create so much more than an item of clothing; we make memories of a moment in time – something that stays with a family for years to come. Plus the job never gets boring!
Do you like working in the wedding industry?
The beautiful thing is that everything revolves around one of the best days in a person’s life. It’s so nice to contribute to so many special days.
How did you come up with the style and aesthetic of the brand?
I wanted subtleness and elegance, so understated beauty, soft colours, natural fabrics and intricate embellishments.
What inspires your designs?
French vintage ballet costumes were one of my early inspirations. Today, the creative process often starts with travel, scouring vintage stores and markets all over the world in search of pieces with exquisite craftsmanship. Once everything has been designed, I head to India and spend time in the workshop sitting with the beaders to transform my ideas into reality. It’s exciting to get immersed in the creative process of materialising the new designs.
What are your favourite colours for weddings?
Pale shades of powder, blush, aqua, biscotti, mint and platinum.
What’s next for the brand?
Our focus is to further expand in the US. It’s our biggest market, which is why we’ve been spending a lot of time there. We’ve been very fortunate in collaborating with some amazing talent. Plus we’re also planning on more pop-ups globally.
Visit tutudumonde.com for more.