Bad­g­ley Mis­chka

Cosmopolitan Bride (Australia) - - CONTENTS -

Why did you de­cide to launch Bad­g­ley Mis­chka?

Mark & James: We re­ally wanted to do our own thing and the Amer­i­can mar­ket was sat­u­rated in sports­wear. We just jumped into it! We started our ca­reers with one rack of 12 lit­tle black cock­tail dresses.

What made you de­cide to go down the wed­ding dress path­way?

M& J: We started get­ting re­quests from cus­tomers like, ‘Can you do this dress in white for my wed­ding?’ We thought it was a great idea be­cause we were ready to do bri­dal dresses. Our goal was to make white evening dresses to get mar­ried in.

What do you love most about what you do?

M& J: With evening clothes it’s re­ally about fan­tasy – women can es­cape a lit­tle bit. They’re will­ing to in­dulge. They want to wear some­thing beau­ti­ful and it’s re­ally fun to de­sign clothes like that. What I love about fash­ion is you con­stantly get to evolve and cre­ate. You never, ever, ever have a chance to get bored.

How many hours on av­er­age do you spend mak­ing one gown, es­pe­cially when things like bead­ing and in­tri­cate de­tails are in­volved?

M& J: Typ­i­cally the bead­ing is done by men – and of­ten 20 men can be sit­ting around a frame for close to four weeks to make a sam­ple. We did a funny statis­tic that our wed­ding gowns fly 120,000 miles [193,121km] by the time the fab­ric goes back and forth, the bead­ing is done, and we get to work – the Fre­quent Flyer miles would pay for the hon­ey­moon! Some­thing like 67 peo­ple are in­volved, that’s just what it takes to make one of our bri­dal gowns. So it’s dis­cour­ag­ing when a bride says, ‘I want that gown in a week’ and you know it’s not pos­si­ble.

Do you en­joy work­ing in the wed­ding in­dus­try and what makes it spe­cial for you?

M& J: It’s re­ally spe­cial be­cause it’s ob­vi­ously one of the most im­por­tant days of th­ese women’s lives. The pas­sion and the en­ergy are im­mense and a lot of emo­tion goes into it. It’s a big deal. It’s an honour when a bride chooses one of our dresses. It’s just as im­por­tant to us that she loves her gown and its per­fec­tion be­cause it’s a very, very spe­cial mo­ment in this per­son’s life.

Their in­cred­i­ble cre­ations have made them a favourite of celebri­ties around the world

How did you come up with the style and aes­thetic of the bri­dal brand?

M& J: It re­ally was cre­at­ing white evening dresses that peo­ple could get mar­ried in. There are ob­vi­ously some bri­dal nu­ances and fi­nal touches that you make for bri­dal as op­posed to other wear. For our brides, we re­ally treat it as if she was go­ing to the Acad­emy Awards or the Gram­mies, but she just hap­pens to be wear­ing white.

Our gowns are very in­spired by old Hol­ly­wood and we trans­late that look into bri­dal. That’s what the girls come to us for. They love the glam­our, the cut, the bead­ing and the em­broi­dery, and that heir­loom qual­ity.

Who’s the most amaz­ing per­son you’ve ever dressed?

M& J: We’ve been lucky to have a lot of them ac­tu­ally. I think one of our favourites was work­ing with Jen­nifer Lopez. We started with her very early in her ca­reer and she wore us to four dif­fer­ent Acad­emy Awards. She al­ways puts a dress on and looks ab­so­lutely in­cred­i­ble in it. She has so much con­fi­dence, she doesn’t care if some­one’s worn the dress or who’s seen the dress. She knows she’s go­ing to look bet­ter in it than any­one else – such a style icon! We also loved dress­ing Halle Berry, she’s fan­tas­tic. Kate Winslet we love, she’s re­ally chic in an evening gown. He­len Mir­ren is also one of our favourites. She’s ex­tremely in­spir­ing and she’s gor­geous.

What trends are next?

M& J: We’re do­ing a lot of gowns that you can change the look within the gown. For ex­am­ple, it’ll be a beau­ti­ful, sexy, skinny lit­tle jew­elled cock­tail dress, but there’ll be an enor­mous Grace Kelly skirt over it. So the bride wears the gown for the cer­e­mony then peels the skirt off and has the hot, sexy lit­tle gor­geous jew­elled dress for her re­cep­tion. I think there’s ro­man­ti­cism com­ing back into bri­dal dresses as well. A lit­tle bit of min­i­mal­ism. Ev­ery bride wants to look ab­so­lutely beau­ti­ful, time­less and rav­ish­ing and that’s why ro­man­ti­cism is com­ing back in a strong way. We find that even the coolest bride wants to look this way. It’s amaz­ing to us how clas­sic she tends to go on the day of her wed­ding. I think she knows she’s go­ing to be look­ing at those pic­tures for the rest of her life.

What are your favourite looks?

M& J: I loved a look we re­cently did for a cus­tomer. The girl was in the most sim­ple, strap­less, col­umn gown, but it was a beau­ti­ful fit and she paired it with an ex­tremely em­bel­lished veil. The veil was com­pletely over the top – there were jew­els, semi­precious stones, pearls and ruf­fles and em­broi­dered lace. It was the fo­cal point and it paired up so beau­ti­fully.

Do you have a most pop­u­lar gown?

M& J: Cus­tomers come to us for a more fit­ted, mer­maid kind of sil­hou­ette – a lit­tle bit more red­car­pet. All the dresses we do in that sil­hou­ette are typ­i­cally our most pop­u­lar and best­selling gowns.

What made you de­cide to bring the brand to Aus­tralia?

M& J: James and I were for­tu­nate enough to buy our com­pany back this past year from a large cor­po­ra­tion so we have been look­ing at dif­fer­ent ways to ex­pand our busi­ness. Part of that is to work a lit­tle bit more in­ter­na­tion­ally. James and I have al­ways loved Aus­tralia, and we thought it’d be a re­ally fas­ci­nat­ing way to break into that mar­ket with bri­dal.

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