She crafts edible art so beautiful that it seems a shame to cut and serve – but just wait ’til you taste her creations!
When did your love of baking begin?
I used to love baking cakes as a child (well, I liked eating the cake batter!). I discovered cake-decorating by chance: I was running another business and working as a nanny on the side, and made a birthday cake for the little boy I cared for. After that, I had an unshakeable desire to learn more.
When did you decide to launch your wedding cake business?
Sugar Bee Cakes in July 2013, and expanded and rebranded as Felicity Cook in March 2017. My business now incorporates an array of creative opportunities, and offers clients a range of tools and products to help make their lives more imaginative.
What do you love about what you do?
I’m a creative at heart. People often mistake me for a baker, when I actually classify myself as a decorator, or as a creator. I love coming up with new concepts, creating new products, learning new techniques and sharing things that make life brighter.
What’s your favourite part of cake design?
The thing that drew me into the cake decorating world was the ability to create art with an edible medium. I love what can be created with sugar – there’s a lifespan to it, and a fragility that exists with things that aren’t designed to last forever. I love working with clients to create artworks that make guests stop and stare.
How about working with engaged couples?
My favourite thing is witnessing them discover a whole new world for the first time! Being a source of guidance for them always warms my heart. Plus, it can be fun to live vicariously through other people!
Favourite colours or designs to use?
My personal favourite colours are soft blue, highlighted by white, gold, and touches of grey and beige. When it comes to designing for other people though, my personal choices aren’t relevant. I actually love working with colour – I do a lot of weddings, so there is often a lot of whites, ivories, and neutral colours, and not a lot of bright colour! But at the same time, working with neutrals can be a great challenge in texture and detail.
What is your favourite thing about your industry?
Weddings are an opportunity to celebrate life and love, and a chance to be creative, experimental, vulnerable, and happy without judgement. Plus, helping couples discover their unique style and moment is always priceless.
How important is cake testing?
Honestly, it depends on how important the cake is to each couple and their day. If the look is more important than flavour, testing may not be needed. If the taste is more important, go for it. But then again, it’s cake, and you get to eat it, so why would you say no?!
Any other advice?
One of my numberone rules with my clients, and when I planned my own wedding, has been don’t buy, sign or commit to anything on the spot. It can be far too easy to get swept up in the moment or pressured into saying yes to something! Always take a step back, evaluate, and go back if you then know it’s the right choice.