Felic­ity Cook

She crafts edi­ble art so beau­ti­ful that it seems a shame to cut and serve – but just wait ’til you taste her cre­ations!

Cosmopolitan Bride (Australia) - - CONTENTS -

When did your love of bak­ing be­gin?

I used to love bak­ing cakes as a child (well, I liked eat­ing the cake bat­ter!). I dis­cov­ered cake-dec­o­rat­ing by chance: I was run­ning an­other busi­ness and work­ing as a nanny on the side, and made a birth­day cake for the lit­tle boy I cared for. Af­ter that, I had an un­shake­able de­sire to learn more.

When did you de­cide to launch your wed­ding cake busi­ness?

I be­gan

Sugar Bee Cakes in July 2013, and ex­panded and re­branded as Felic­ity Cook in March 2017. My busi­ness now in­cor­po­rates an ar­ray of cre­ative op­por­tu­ni­ties, and of­fers clients a range of tools and prod­ucts to help make their lives more imag­i­na­tive.

What do you love about what you do?

I’m a cre­ative at heart. Peo­ple of­ten mis­take me for a baker, when I ac­tu­ally clas­sify my­self as a dec­o­ra­tor, or as a cre­ator. I love com­ing up with new con­cepts, cre­at­ing new prod­ucts, learn­ing new tech­niques and shar­ing things that make life brighter.

What’s your favourite part of cake de­sign?

The thing that drew me into the cake dec­o­rat­ing world was the abil­ity to cre­ate art with an edi­ble medium. I love what can be cre­ated with sugar – there’s a life­span to it, and a fragility that ex­ists with things that aren’t de­signed to last for­ever. I love work­ing with clients to cre­ate art­works that make guests stop and stare.

How about work­ing with en­gaged cou­ples?

My favourite thing is wit­ness­ing them dis­cover a whole new world for the first time! Be­ing a source of guid­ance for them al­ways warms my heart. Plus, it can be fun to live vi­car­i­ously through other peo­ple!

Favourite colours or de­signs to use?

My per­sonal favourite colours are soft blue, high­lighted by white, gold, and touches of grey and beige. When it comes to de­sign­ing for other peo­ple though, my per­sonal choices aren’t rel­e­vant. I ac­tu­ally love work­ing with colour – I do a lot of wed­dings, so there is of­ten a lot of whites, ivories, and neu­tral colours, and not a lot of bright colour! But at the same time, work­ing with neu­trals can be a great chal­lenge in tex­ture and de­tail.

What is your favourite thing about your in­dus­try?

Wed­dings are an op­por­tu­nity to cel­e­brate life and love, and a chance to be cre­ative, ex­per­i­men­tal, vul­ner­a­ble, and happy with­out judge­ment. Plus, help­ing cou­ples dis­cover their unique style and mo­ment is al­ways price­less.

How im­por­tant is cake test­ing?

Hon­estly, it de­pends on how im­por­tant the cake is to each cou­ple and their day. If the look is more im­por­tant than flavour, test­ing may not be needed. If the taste is more im­por­tant, go for it. But then again, it’s cake, and you get to eat it, so why would you say no?!

Any other ad­vice?

One of my num­berone rules with my clients, and when I planned my own wed­ding, has been don’t buy, sign or com­mit to any­thing on the spot. It can be far too easy to get swept up in the mo­ment or pres­sured into say­ing yes to some­thing! Al­ways take a step back, eval­u­ate, and go back if you then know it’s the right choice.

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