Or­der­ing in­no­va­tion

Countryman - - CATTLE MARKETS -

Meat & Live­stock Aus­tralia has launched a new on­line or­der-on-de­mand sys­tem for in­de­pen­dent butch­ers that will al­low them to tai­lor the point-of-sale ma­te­ri­als they re­ceive through MLA’s mar­ket­ing cam­paigns to bet­ter meet their in­di­vid­ual busi­ness needs.

The new sys­tem will al­low butch­ers to se­lect the POS el­e­ments that suit their shop in the quan­ti­ties they re­quire by util­is­ing a sim­ple, easy-to-use on­line por­tal.

Th­ese ma­te­ri­als are bulk dis­trib­uted in stan­dard­ised packs to about 2600 in­de­pen­dent butch­ers across Aus­tralia to sup­port MLA’s var­i­ous mar­ket­ing cam­paigns.

MLA Group mar­ket­ing man­ager An­drew Howie said the new sys­tem recog­nised the chang­ing re­quire­ments of the in­de­pen­dent re­tail sec­tor, as well as demon­strated MLA’s com­mit­ment to pro­vid­ing the best value for levy pay­ers.

Mr Howie said as well as max­imis­ing the im­pact of MLA’s mar­ket­ing ma­te­ri­als in butcher shops, longer term, the new sys­tem would re­duce waste and pro­vide fi­nan­cial sav­ings, which could be rein­vested back into MLA’s work with the in­de­pen­dent re­tail sec­tor, help­ing to drive even greater im­pact.

To start the new or­der on de­mand ser­vice, each butcher will re­ceive an email via a per­son­alised URL that they click on.

This will take them through to an “or­deron-de­mand” home­page, where they can fill in their re­quire­ments.

Ex­am­ples of what point-of-sale ma­te­ri­als for MLA’s beef and lamb mar­ket­ing cam­paigns can look like in in­de­pen­dent butcher shops.

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