Meat & Livestock Australia has launched a new online order-on-demand system for independent butchers that will allow them to tailor the point-of-sale materials they receive through MLA’s marketing campaigns to better meet their individual business needs.
The new system will allow butchers to select the POS elements that suit their shop in the quantities they require by utilising a simple, easy-to-use online portal.
These materials are bulk distributed in standardised packs to about 2600 independent butchers across Australia to support MLA’s various marketing campaigns.
MLA Group marketing manager Andrew Howie said the new system recognised the changing requirements of the independent retail sector, as well as demonstrated MLA’s commitment to providing the best value for levy payers.
Mr Howie said as well as maximising the impact of MLA’s marketing materials in butcher shops, longer term, the new system would reduce waste and provide financial savings, which could be reinvested back into MLA’s work with the independent retail sector, helping to drive even greater impact.
To start the new order on demand service, each butcher will receive an email via a personalised URL that they click on.
This will take them through to an “orderon-demand” homepage, where they can fill in their requirements.
Examples of what point-of-sale materials for MLA’s beef and lamb marketing campaigns can look like in independent butcher shops.