Sub­clover Be­come a WAFarm­ers cor­po­rate part­ner mys­tery

Countryman - - WOOL - In­te­gra­tion

There sig­nif­i­cant ev­i­dence on the im­pact of feral cats on bio­di­ver­sity and Busi­nesses that would like to be aligned with WA’s big­gest and most in­flu­en­tial agri­cul­tural ad­vo­cacy group are in­vited to be­come a WAFarm­ers cor­po­rate part­ner.

WAFarm­ers boasts a mem­ber­ship of more than 3500 farm­ers through­out WA and con­tin­ues to work di­rectly with farm­ers on is­sues re­lated to their on-farm busi­ness so it can achieve a more vi­able, prof­itable and sus­tain­able fu­ture for the agri­cul­tural in­dus­try.

As part of this pur­suit, WAFarm­ers devel­ops cor­po­rate part­ner­ships with com­pa­nies that pro­vide a ser­vice to its mem­bers, and which place money di­rectly back into farm­ers pock­ets.

In turn, cor­po­rate part­ner­ships can help like-minded or­gan­i­sa­tions achieve their mar­ket­ing and brand­ing goals, and ex­pand their client base.

Part­ner­ing with WAFarm­ers pro­vides the fol­low­ing ben­e­fits: Un­like many other spon­sor­ships, a WAFarm­ers part­ner­ship is, in essence, an on-go­ing in­te­grated brand­ing, mar­ket­ing and com­mu­ni­ca­tions cam­paign for an or­gan­i­sa­tion. WAFarm­ers is able to pro­vide part­ners with a mar­ket­ing pack­age that will com­ple­ment, or even form the ba­sis of, their mar­ket­ing ac­tiv­i­ties in ru­ral WA.

WAFarm­ers of­fers or­gan­i­sa­tions the flex­i­bil­ity to run tai­lored cam­paigns, at spe­cific times of their choos­ing, that are tar­geted to par­tic­u­lar geo­graphic re­gions, com­modi­ties and age groups. WAFarm­ers is also happy to ne­go­ti­ate a tai­lor-made spon­sor­ship pack­age that is specif­i­cally de­signed to meet the needs of or­gan­i­sa­tions.

WAFarm­ers has spent its 100-plus-year his­tory build­ing in­flu­ence and trust within the agri­cul­tural in­dus­try. When WAFarm­ers forms a re­la­tion­ship with a com­pany, it shows its sup­port for that or­gan­i­sa­tion, and in­di­cates to its mem­bers that this is an or­gan­i­sa­tion they, too, can trust.

In ad­di­tion to the pro­mo­tional op­por­tu­ni­ties, part­ner or­gan­i­sa­tions also fi­nan­cially sup­port WAFarm­ers and, by ex­ten­sion, the State’s farm­ers. Part­ner con­tri­bu­tions will en­able WAFarm­ers to con­tinue to ad­vo­cate on be­half of WA’s farm­ing and agri­cul­tural in­dus­tries. WAFarm­ers sim­ply would ex­ist with­out its cor­po­rate sup­port­ers.

For more in­for­ma­tion about be­com­ing a WAFarm­ers cor­po­rate part­ner, con­tact WAFarm­ers chief ex­ec­u­tive Trent Kensett-Smith by email at ceo@wafarm­ or phone on (08) 9486 2100. Ac­tion is sought from farm­ers who have been ex­pe­ri­enc­ing an un­nat­u­rally high level of sub­clover dy­ing in their re­gion.

While the sea­son has played a part in this, a num­ber of WAFarm­ers mem­bers in the Avon zone have re­ported the death of sub­clover on their prop­er­ties well af­ter re­cent good rains, with estab­lished plants con­tin­u­ing to die and newly ger­mi­nat­ing plants turn­ing red and dy­ing.

A pub­lic Face­book group has been cre­ated to en­cour­age dis­cus­sion on this is­sue, called “dy­ing red clover”.

Those who have ex­pe­ri­enced a high level of sub­clover dy­ing are asked to pro­vide com­ments or pho­tos to the group so the sever­ity and spread of the prob­lem can be as­sessed and ap­pro­pri­ate ac­tion can be de­ter­mined.

To ac­cess the Face­book group, please go to face­ 1341326072660989.

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