Apps keep farmers up to date
In a digital world, agriculture has become a matter of both playing the field — in a traditional sense — and keeping abreast of innovative new technologies.
For Pingrup grain grower Mae Connelly, adopting pricing apps has helped her to be aware of the opportunities available when marketing grain.
Speaking at the Women in Farming Enterprises seminar last week, Ms Connelly discussed which apps she had found of most use.
“When I first started working in grain marketing . . . we would get a fax in the morning. There would be one price for the whole day,” she said. “We have certainly moved on from those days.”
Ms Connelly, who also works as a Farmanco adviser, said apps were a valuable tool for farmers.
“We need to be on top of prices, not just once a day, but through the day. We also need a system that keeps track of contracts and sold positions,” she said.
Ms Connelly identified three apps, two that were used for pricing and one for keeping track of marketing activities.
Grain Market, which aims to streamline the process of selling grain, lists live grain prices from a range of merchants and allows users to set and monitor price targets. “It is a convenient way to find out the best prices and who has them,” Ms Connelly said.
While Profarmer Discovery does not include as many features as Grain Market, Ms Connelly said it would suit those who wanted an app that was easy to use.
Free app SalesMate aims to simplify marketing decisions by taking into account price, estimated or actual production and risk profile.
“This tool takes the emotion out of marketing,” Ms Connelly said.