Apps keep farmers up to date

Countryman - - NEWS - Ann Rawl­ings

In a dig­i­tal world, agri­cul­ture has be­come a mat­ter of both play­ing the field — in a tra­di­tional sense — and keep­ing abreast of in­no­va­tive new tech­nolo­gies.

For Pin­grup grain grower Mae Con­nelly, adopt­ing pric­ing apps has helped her to be aware of the op­por­tu­ni­ties avail­able when mar­ket­ing grain.

Speak­ing at the Women in Farm­ing En­ter­prises sem­i­nar last week, Ms Con­nelly dis­cussed which apps she had found of most use.

“When I first started work­ing in grain mar­ket­ing . . . we would get a fax in the morn­ing. There would be one price for the whole day,” she said. “We have cer­tainly moved on from those days.”

Ms Con­nelly, who also works as a Far­manco ad­viser, said apps were a valu­able tool for farmers.

“We need to be on top of prices, not just once a day, but through the day. We also need a sys­tem that keeps track of con­tracts and sold po­si­tions,” she said.

Ms Con­nelly iden­ti­fied three apps, two that were used for pric­ing and one for keep­ing track of mar­ket­ing ac­tiv­i­ties.

Grain Mar­ket, which aims to stream­line the process of sell­ing grain, lists live grain prices from a range of mer­chants and al­lows users to set and mon­i­tor price tar­gets. “It is a con­ve­nient way to find out the best prices and who has them,” Ms Con­nelly said.

While Pro­farmer Dis­cov­ery does not in­clude as many fea­tures as Grain Mar­ket, Ms Con­nelly said it would suit those who wanted an app that was easy to use.

Free app SalesMate aims to sim­plify mar­ket­ing de­ci­sions by tak­ing into ac­count price, es­ti­mated or ac­tual pro­duc­tion and risk pro­file.

“This tool takes the emo­tion out of mar­ket­ing,” Ms Con­nelly said.

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