All the fun of the

festive fair

Cross Stitcher - - Contents - In­ter­views by Katie Allen

Craft fairs are one of our favourite parts of the festive sea­son. There’s some­thing special about find­ing unique gifts for friends and fam­ily – and maybe a lit­tle treat for your­self too. But how tricky is it to sell your stitches? We spoke to four cre­ative types who will be ap­pear­ing at fairs this Christ­mas…

Which fairs are you at­tend­ing?

Crafty Fox Mar­ket at the Gef­frye Mu­seum on 14 De­cem­ber. It’s an evening event so I’m hop­ing it will be very festive and cosy.

What will you be sell­ing?

I al­ways like to take an ar­ray of things with me so that there’s some­thing ev­ery­one can af­ford. This in­cludes orig­i­nal stitched pieces and the prints and greet­ing cards of the de­signs.

Will you be sell­ing any­thing special for Christ­mas?

I’m plan­ning on cre­at­ing a new series of Christ­mas cards and I might get some lit­tle tree dec­o­ra­tions or tiny em­broi­dery hoops stitched with festive il­lus­tra­tions.

Do you have any tips for any­one think­ing about sell­ing crafts at a fair?

I would def­i­nitely do a set-up prac­tice be­fore­hand and take a photo so on the day it’s quick and easy to set up. Also have lots of dif­fer­ent price points that any­one can af­ford. Don’t for­get to take snacks and drinks!

How long does it take you to pre­pare?

As I take part in fairs all year round and I run an Etsy shop all I need to do is pack ev­ery­thing up the night be­fore. I do how­ever have to think a cou­ple of weeks in ad­vance to make sure I’m not low on any stock.

How do you de­cide what to sell?

Trial and er­ror! In­sta­gram is also a great tool in see­ing what peo­ple like, if my work goes down well there then I will mostly make prints of these pieces for fu­ture shows. My most pop­u­lar pieces cur­rently are the quotes I have made us­ing gouache and thread.

Are there any presents you’d like?

I would love ev­ery colour of DMC em­broi­dery floss so I could spend all day or­gan­is­ing them in colour or­der and in boxes, that would be the dream.

What are your business hopes and dreams for 2018?

I hope to keep grow­ing my business, gain­ing more fol­low­ers on so­cial me­dia and mak­ing more sales and spread­ing my work around the world.

I would also like to start mak­ing more videos of me stitch­ing as peo­ple re­ally en­joy watch­ing these.

LOUISE JONES www.spark­ly­

Louise dec­o­rated this­ruckscack ev­ery­dayto reachthis colour­ful­re­sult!

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