HOT cruise sub brand

Cruise Weekly - - NEWS -

Kh of Travel out­lets with a spe­cialty knowl­edge of cruise will be recog­nised by HOT Cruise, a sub brand launched this week.

GM Cruise, Linda Hal­l­i­day said many HOT out­lets spe­cialise in cruise and the move will help high­light the agen­cies as ex­perts to con­sumers.

“In or­der to ac­cess the HOT Cruise brand, out­lets must meet a set of cri­te­ria in­clud­ing a com­mit­ment to on­go­ing cruise train­ing, cer­ti­fied cruise qual­i­fi­ca­tions and lo­cal cruise promo ac­tiv­ity,” Hal­l­i­day said.

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