Crystal’s local TV push

CRYSTAL Cruises has embarked on a local television campaign promoting its river cruise product, Cruise Weekly can reveal.

Airing on Channel 9 during the Today Show, the ad touts Crystal’s river cruises as an “all inclusive, truly exclusive experience that’s in a class by itself”.

Spearheading the commercial is Edie Rodriguez, Crystal’s ceo who narrates the experience and makes a guest appearance.

The creative is based on a similar commercial that screened on US television last year ( CW 08 Nov 16) and highlights “state of the art river yachts” with a butler service for guests staying in suites.

A discount of US$400 per person is offered when booked by 30 Apr and the ad includes a trade-friendly call to action prompting customers to call their “travel professional.”

Television is a firm favourite of river cruise lines with Channel 9 also attracting Scenic, while APT opts for Channel 7 and Viking and Avalon Waterways appear on SBS and Channel 10 respectively.