Another bumper year
LAST week CLIA announced that the global cruise industry has surpassed 2016 ocean cruise passenger projections, reaching 24.7 million cruise passengers.
For 2017, based on new vessels and expected regional deployment, CLIA is projecting another positive year of growth for the industry with a passenger forecast of 25.8 million.
Our release last week of the 2016 Australian Ocean Source Market Report showed that Australia maintained its place as the number one nation in the world for market penetration with the equivalent of more than 5% or 1 in 19 of the Australian population cruising.
With almost 20% average growth over the past 10 years, cruise has changed what makes up the profit margin of the most successful retail travel agents.
So if you are one of the very few who haven’t yet started selling cruise, join up now and become a CLIA accredited agent.
If you are already selling cruise and aren’t seeing your sales keep up with the industry growth, think about improving your skills to maximise your income.
There are still cabins available on CLIA’s Masters Conference in Sep, which is aimed at advancing cruise marketing and sales skills further. Course topics include advanced marketing and sales skills, customer service, & time management.