Top cruise lines re­vealed

Cruise Weekly - - FRONT PAGE -

AUS­TRALIA’S travel agents have rated the best per­form­ing cruise lines and high­lighted key threats to their busi­ness in

Cruise Weekly’s ex­clu­sive Cruise In­dus­try Sur­vey for 2017.

The re­sults con­firm agents are reap­ing the ben­e­fits of a boom­ing cruise sec­tor, but feel in­creas­ingly threat­ened by off­shore re­tail­ers steal­ing busi­ness on­line.

Com­piled by Stol­lznow Re­search for Cruise Weekly, the find­ings have been gath­ered from 350 travel agent re­sponses.

They show cruise sales have in­creased for 83% of travel agents in the past 12 months, with over half of agents say­ing growth has come at the ex­pense of do­mes­tic tourism and coach tour­ing.

Royal Caribbean In­ter­na­tional took the lead as the most com­monly sold op­er­a­tor, booked by 82.2% of re­spon­dents.

The line nar­rowly over­took last year’s leader Princess Cruises at 81.9%, and was ahead of other ma­jors in­clud­ing P&O Cruises (75%), Car­ni­val Cruise Lines (65%), Celebrity Cruises (60%), Hol­land Amer­ica Line (59%) and Nor­we­gian Cruise Line (42%).

Most agents said they feared los­ing sales to over­seas re­tail­ers, with 30% say­ing the risk was ‘ex­treme’, up from 24% last year.

Al­most half (49%) said they had lost sales to over­seas re­tail­ers, with a fur­ther 13% re­port­ing they had lost “a lot” of sales off­shore.

A ma­jor­ity were also con­cerned about di­rect sales, with 53% say­ing they had lost some sales to di­rect chan­nels and 17% say­ing they lost “a lot”.

Agents named on board credit and fly free deals as the best in­cen­tives for clinch­ing sales. More de­tails will fol­low in CW. To en­quire about the full re­port, CLICK HERE.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.