Com­ments cre­ate waves

Cruise Weekly - - NEWS -

ACA re­cently went pub­lic in Ho­bart to coun­ter­act the neg­a­tive com­ments lo­cally around “bud­get booze cruises” gen­er­ated by the Tourism In­dus­try Coun­cil Tas­ma­nia.

Fol­low­ing a me­dia story de­cry­ing the neg­a­tive im­pact by low cost cruise pas­sen­gers vis­it­ing on “mega ships”, ACA pub­lished a strongly worded re­fute to the out­dated and one di­men­sional com­ments, point­ing out the enor­mous ben­e­fits gen­er­ated in lo­cal economies by the di­verse range of vis­it­ing cruise ships.

Na­tion­ally, tourism in­dus­try groups are heav­ily fo­cussed on the ac­com­mo­da­tion sec­tor and de­spite cruise be­ing a ma­ture sec­tor in our coun­try, there is a lack of ac­knowl­edge­ment of the enor­mous ben­e­fits cruise brings to ma­jor cities and re­gional towns. Eco­nomic spend spreads widely to at­trac­tions, trans­port, in­fra­struc­ture, re­tail and pro­vi­sion­ing and in most cases av­er­age pas­sen­ger daily spends are higher (ex­clud­ing ac­com­mo­da­tion in­put) than other vis­i­tors.

Tas­ma­nian tourism op­er­a­tors joined in sup­port point­ing out that short stay cruise vis­i­tors reg­u­larly re­turn to a des­ti­na­tion for a longer hol­i­day hav­ing had their in­ter­est piqued on their ini­tial cruise visit.

We con­tin­u­ously en­gage with our State and re­gional tourism or­gan­i­sa­tion mem­bers to de­liver strong strate­gies to sup­port the growth of cruise, con­sid­er­ing fac­tors such as de­liv­ery of au­then­tic ex­pe­ri­ences, com­mu­nity in­ter­ac­tion, brand hon­esty, ca­pac­ity and sus­tain­abil­ity.

We don’t of­ten have to pub­licly de­fend our in­dus­try in light of the huge wave of sup­port for cruis­ing but it was heart­en­ing to read the ar­ray of voices sup­port­ing the “Aus­tralian brand” of wel­com­ing and friendly com­mu­ni­ties.

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