Hughes fronts P&O
AUSTRALIAN comedian Dave Hughes stars in P&O Cruises’ new TV commercial which highlights Pacific
Explorer’s on board activities. The “Something for Everyone” campaign follows pax as they sample the ship’s features, including pizzeria 400 Gradi, the P&O Edge Adventure Park and burlesque show Love Riot.
P&O’s vice president of sales and marketing Ryan Taibel said Hughes was a “class act” who would “get people talking”.
The push includes a cinema spot which will run until 14 Oct and content pieces on digital channels nationally.