Hughes fronts P&O

Cruise Weekly - - FRONT PAGE -

AUS­TRALIAN co­me­dian Dave Hughes stars in P&O Cruises’ new TV com­mer­cial which highlights Pa­cific

Ex­plorer’s on board ac­tiv­i­ties. The “Some­thing for Ev­ery­one” cam­paign fol­lows pax as they sam­ple the ship’s fea­tures, in­clud­ing pizze­ria 400 Gradi, the P&O Edge Ad­ven­ture Park and bur­lesque show Love Riot.

P&O’s vice pres­i­dent of sales and mar­ket­ing Ryan Taibel said Hughes was a “class act” who would “get peo­ple talk­ing”.

The push in­cludes a cin­ema spot which will run un­til 14 Oct and con­tent pieces on dig­i­tal chan­nels na­tion­ally.

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