Plan a Cruise Month

Cruise Weekly - - NEWS - with Joel Katz MD, CLIA Aus­trala­sia

OCT is CLIA’s global Plan a Cruise Month, and we are al­ready be­ing in­un­dated with en­thu­si­as­tic mem­bers shar­ing their plans for this ex­cit­ing cam­paign.

PACM is a multi-faceted cam­paign unit­ing the cruise com­mu­nity on a global scale and is de­signed to gen­er­ate wide­spread aware­ness of cruise travel and to en­cour­age con­sumers to book cruises.

CLIA Cruise Lines will be up­ping the ante with their mar­ket­ing which will align with key PACM mes­sag­ing, and CLIA mem­ber agents will have ac­cess to ex­clu­sive dis­counts and pro­mo­tions from a va­ri­ety of CLIA Cruise Line mem­bers via the Mem­bers Hub.

CLIA will be driv­ing on­go­ing me­dia cov­er­age and con­sumers will be en­cour­aged to book a cruise hol­i­day dur­ing PACM by con­nect­ing with a CLIA cruise spe­cial­ist travel agent.

CLIA Mem­ber Travel Agents have ac­cess to an ar­ray of PACM re­sources via the mem­bers’ area of the CLIA web­site – It is then up to you to take ad­van­tage of these tools and drive the PACM mes­sag­ing us­ing your own mar­ket­ing chan­nels.

Once again, CLIA will re­ward mem­ber agents who cus­tomise and lever­age the Plan a Cruise Month cam­paign in cre­ative ways with some fab­u­lous prizes in­clud­ing cruises. If you are not yet a CLIA mem­ber and would like to par­tic­i­pate in PACM, please visit www.cruis­ing. org.au to sign up or give us a call on 02-9964 9600.

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