Aus well placed: CLIA
AUSTRALIA is well placed to benefit from emerging Asian markets, but it has to overcome the hurdle of cruise infrastructure to allow it to capitalise on the opportunity, Steve Odell chairman CLIA Australasia said.
Speaking at the launch of the Cruise Tourism’s Contribution to the Australian Economy 2016- 17 report yesterday, Odell said Australia could act as a new destination for these markets and offer an alternate seasonal deployment in the northern hemisphere winter.
“While the cruise industry has grown exponentially, it could grow so much more,” he said, explaining “we can only capitalise on the opportunity if there is somewhere to park the ships”.
MEANWHILE, Joel Katz md of CLIA Australasia told CW despite Australia leading the world in penetration, with 5.3% of the Australian population taking a cruise, the association was eyeing further growth.
Given the proportion of Australians who live near the coast, the deployment of bigger ships and demand, Katz said “there’s no reason we couldn’t get to say, 10% penetration”.