Aus well placed: CLIA

Cruise Weekly - - NEWS -

AUS­TRALIA is well placed to ben­e­fit from emerg­ing Asian mar­kets, but it has to over­come the hur­dle of cruise in­fra­struc­ture to al­low it to cap­i­talise on the op­por­tu­nity, Steve Odell chair­man CLIA Aus­trala­sia said.

Speak­ing at the launch of the Cruise Tourism’s Con­tri­bu­tion to the Aus­tralian Econ­omy 2016- 17 re­port yes­ter­day, Odell said Aus­tralia could act as a new des­ti­na­tion for these mar­kets and of­fer an al­ter­nate sea­sonal de­ploy­ment in the north­ern hemi­sphere win­ter.

“While the cruise in­dus­try has grown ex­po­nen­tially, it could grow so much more,” he said, ex­plain­ing “we can only cap­i­talise on the op­por­tu­nity if there is some­where to park the ships”.

MEAN­WHILE, Joel Katz md of CLIA Aus­trala­sia told CW de­spite Aus­tralia lead­ing the world in pen­e­tra­tion, with 5.3% of the Aus­tralian pop­u­la­tion tak­ing a cruise, the as­so­ci­a­tion was eye­ing fur­ther growth.

Given the pro­por­tion of Aus­tralians who live near the coast, the de­ploy­ment of big­ger ships and de­mand, Katz said “there’s no rea­son we couldn’t get to say, 10% pen­e­tra­tion”.

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