U by Uniworld Asia
THE new youth-focussed brand from Uniworld, U by Uniworld, has revealed it will launch in Asia with a new ship to sail on the Mekong River ( CW breaking news).
The announcement was made by U by Uniworld and Uniworld Boutique River Cruise Collection ceo, Ellen Bettridge, on board a preview cruise for the river cruise brand in France.
U by Uniworld also said it was looking to add two more ships to its current fleet of two vessels, with one new addition on the Mekong and another “to be announced shortly”.
U BY Uniworld set sail for the first time over the weekend on a “sneak peak” cruise manned by influencers, lifestyle media, travel agents and contest winners.
The inaugural events included a renaming ceremony led by the line’s “guardian angel” and supermodel, Petra Nemcova, ( pictured with The Travel Corporation chief exec Brett Tollman) which saw guests release biodegradable lanterns to symbolise letting go of Uniworld’s
River Baroness ship and starting new with The B.
The festivities also included a drum circle to create “a spiritual energy onboard” and champagne sabering on the top deck. The 120-passenger vessel,
The B sails on the Seine and has been redesigned, offering four Suites, 26 Balcony Bedrooms, 29 Studio Bedrooms and two Studios Bedrooms with triple occupancy – all with Bluetooth speakers.
U offers BeeKind amenities in all rooms, uses WhatsApp and email for internal comms, has a Press Reader app for guests and is creating an app, which will connect travellers before, during and after their trips and will debut in Mar ahead of the first bookable sailings.
Sailings on The B and U’s second ship, The A, begin in Apr.