U by Uni­world Asia

Cruise Weekly - - FRONT PAGE -

THE new youth-fo­cussed brand from Uni­world, U by Uni­world, has re­vealed it will launch in Asia with a new ship to sail on the Mekong River ( CW break­ing news).

The an­nounce­ment was made by U by Uni­world and Uni­world Bou­tique River Cruise Col­lec­tion ceo, Ellen Bet­tridge, on board a pre­view cruise for the river cruise brand in France.

U by Uni­world also said it was look­ing to add two more ships to its cur­rent fleet of two ves­sels, with one new ad­di­tion on the Mekong and an­other “to be an­nounced shortly”.

U BY Uni­world set sail for the first time over the week­end on a “sneak peak” cruise manned by in­flu­encers, life­style me­dia, travel agents and con­test win­ners.

The in­au­gu­ral events in­cluded a re­nam­ing cer­e­mony led by the line’s “guardian an­gel” and su­per­model, Petra Nem­cova, ( pic­tured with The Travel Cor­po­ra­tion chief exec Brett Toll­man) which saw guests re­lease biodegrad­able lanterns to sym­bol­ise let­ting go of Uni­world’s

River Baroness ship and start­ing new with The B.

The fes­tiv­i­ties also in­cluded a drum cir­cle to cre­ate “a spir­i­tual en­ergy on­board” and cham­pagne saber­ing on the top deck. The 120-pas­sen­ger ves­sel,

The B sails on the Seine and has been re­designed, of­fer­ing four Suites, 26 Bal­cony Bed­rooms, 29 Stu­dio Bed­rooms and two Stu­dios Bed­rooms with triple oc­cu­pancy – all with Blue­tooth speak­ers.

U of­fers BeeKind ameni­ties in all rooms, uses What­sApp and email for in­ter­nal comms, has a Press Reader app for guests and is cre­at­ing an app, which will con­nect trav­ellers be­fore, dur­ing and after their trips and will de­but in Mar ahead of the first book­able sail­ings.

Sail­ings on The B and U’s sec­ond ship, The A, be­gin in Apr.

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