AS OF today, Celebrity Cruises can offer legalised same-sex marriage at sea following a vote in the line’s flag state of Malta.
Celebrity’s captains can now officiate same sex marriage ceremonies in int’l waters under Maltese law, including on Solstice, which will return to Sydney next week.
Making the announcement in Sydney yesterday, ceo Lisa Lutoff-Perlo said the line was committed to “championing diversity in all its forms”.
Celebrity will also be the headline sponsor of the 2018 Australian LGBTI Awards.
CELEBRITY Cruises’ ceo and president, Lisa Lutoff-Perlo confirmed during a media and trade event in Sydney last night there had been “a lot of discussions” around deploying a second ship to Aussie waters.
In Sydney this week on her first visit to Australia, Lutoff-Perlo told
Cruise Weekly the line is “taking a renewed interest” in growing the Australian market.
“The opportunity here is tremendous and for Celebrity here it is huge because the community, the press and trade community love our brand.”
Lutoff-Perlo said there was currently no specific plan to bring more ships down under, highlighting that the line would need another terminal in Sydney to allow growth.
“The other [thing] is that we need to work really hard together to build the market in a way that would support a second ship so that Celebrity Solstice would not be diluted,” she explained, adding that she’d like to see the market at that stage in “probably three to four years”.
While the Australian office has set its eyes on bringing an Edge class ship to local waters, LutoffPerlo said there were “many different options for deployment in the future that could include another ship coming to Australia, it could be an Edge class, that has not been determined”.
Australia is becoming an increasingly important market for the brand and has steadily maintained the third spot as a source market, and the line is willing to invest to make the country a strong contender for number two.
“We need to market more, we need to make sure that people in Australia really understand Celebrity and what we stand for and the vacations that we offer.”
Lutoff-Perlo said agents were key to that plan & the brand planned to do more consumer marketing so agents weren’t spending so much time educating people.
She also identified building the fly-cruise market out of Australia as key to growing the market.
It may be the exec’s first visit down under, but Lutoff-Perlo said she would aim to visit once a year.
Lutoff-Perlo is pictured yesterday with Adam Armstrong, md Australia and NZ, RCL Cruises.