Celebrity mar­riage

Cruise Weekly - - FRONT PAGE -

AS OF to­day, Celebrity Cruises can of­fer le­galised same-sex mar­riage at sea fol­low­ing a vote in the line’s flag state of Malta.

Celebrity’s cap­tains can now of­fi­ci­ate same sex mar­riage cer­e­monies in int’l wa­ters un­der Mal­tese law, in­clud­ing on Sol­stice, which will re­turn to Syd­ney next week.

Mak­ing the an­nounce­ment in Syd­ney yes­ter­day, ceo Lisa Lut­off-Perlo said the line was com­mit­ted to “cham­pi­oning di­ver­sity in all its forms”.

Celebrity will also be the head­line spon­sor of the 2018 Aus­tralian LGBTI Awards.

CELEBRITY Cruises’ ceo and pres­i­dent, Lisa Lut­off-Perlo con­firmed dur­ing a me­dia and trade event in Syd­ney last night there had been “a lot of dis­cus­sions” around de­ploy­ing a sec­ond ship to Aussie wa­ters.

In Syd­ney this week on her first visit to Aus­tralia, Lut­off-Perlo told

Cruise Weekly the line is “tak­ing a re­newed in­ter­est” in grow­ing the Aus­tralian mar­ket.

“The op­por­tu­nity here is tremen­dous and for Celebrity here it is huge be­cause the com­mu­nity, the press and trade com­mu­nity love our brand.”

Lut­off-Perlo said there was cur­rently no spe­cific plan to bring more ships down un­der, high­light­ing that the line would need an­other ter­mi­nal in Syd­ney to al­low growth.

“The other [thing] is that we need to work re­ally hard to­gether to build the mar­ket in a way that would sup­port a sec­ond ship so that Celebrity Sol­stice would not be di­luted,” she ex­plained, adding that she’d like to see the mar­ket at that stage in “prob­a­bly three to four years”.

While the Aus­tralian of­fice has set its eyes on bring­ing an Edge class ship to lo­cal wa­ters, Lut­of­fPerlo said there were “many dif­fer­ent op­tions for de­ploy­ment in the fu­ture that could in­clude an­other ship com­ing to Aus­tralia, it could be an Edge class, that has not been de­ter­mined”.

Aus­tralia is be­com­ing an in­creas­ingly im­por­tant mar­ket for the brand and has steadily main­tained the third spot as a source mar­ket, and the line is will­ing to in­vest to make the coun­try a strong con­tender for num­ber two.

“We need to mar­ket more, we need to make sure that peo­ple in Aus­tralia re­ally un­der­stand Celebrity and what we stand for and the va­ca­tions that we of­fer.”

Lut­off-Perlo said agents were key to that plan & the brand planned to do more con­sumer mar­ket­ing so agents weren’t spend­ing so much time ed­u­cat­ing peo­ple.

She also iden­ti­fied build­ing the fly-cruise mar­ket out of Aus­tralia as key to grow­ing the mar­ket.

It may be the exec’s first visit down un­der, but Lut­off-Perlo said she would aim to visit once a year.

Lut­off-Perlo is pic­tured yes­ter­day with Adam Arm­strong, md Aus­tralia and NZ, RCL Cruises.

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