Cruise op­por­tu­ni­ties abound - Myrmell

Cruise Weekly - - News -

CAR­NI­VAL Aus­tralia pres­i­dent Sture Myrmell says the on­go­ing growth of the global cruise in­dus­try over the next decade presents a ma­jor op­por­tu­nity - and while Aus­tralia’s 5.7% rate of cruise pen­e­tra­tion is a world leader, “that means more than 94% of Aus­tralians did not take ad­van­tage of the ben­e­fits a cruise has to of­fer”.

Myrmell, who is also chair­man of Cruise Lines In­ter­na­tional As­so­ci­a­tion (CLIA) Aus­trala­sia, was one of the key­note speak­ers at last week’s Aus­tralian Cruise As­so­ci­a­tion con­fer­ence in Broome ( CW 13 Sep), and noted the huge pipe­line of new ship con­struc­tion.

Cur­rently there are 314 ships in the global cruise in­dus­try fleet, com­pris­ing 537,000 berths.

Ex­ist­ing or­der books will see a fur­ther 109 ves­sels to be added in the next decade, with a whop­ping 270,000 new berths - not to men­tion a num­ber of ad­di­tional ships yet to be an­nounced.

And de­spite the large num­bers, Myrmell pointed out that the en­tire global cruise in­dus­try is still smaller than many sin­gle city des­ti­na­tions such as Or­lando, New York, Paris and even Venice.

For the Aus­tralian sec­tor, cur­rently 80% of pas­sen­gers cruis­ing out of lo­cal ports are do­mes­tic, with in­ter­na­tional in­bound cruise tourism also seen as a huge op­por­tu­nity.

Myrmell high­lighted the im­por­tance of part­ner­ships, in keep­ing with the ACA con­fer­ence theme of “Forg­ing stronger re­la­tion­ships,” urg­ing ports, sup­pli­ers, gov­ern­ment agen­cies and the dis­tri­bu­tion sec­tor to con­tinue to work to­gether to max­imise the op­por­tu­nity.

Is­sues such as in­fra­struc­ture re­main a chal­lenge, but Car­ni­val is con­tin­u­ing to in­vest in the re­gion with Myrmell not­ing that the com­pany’s var­i­ous cruise brands had more than tripled the num­ber of calls to lo­cal ports in the last 10 years.

“To­gether we can re­alise this op­por­tu­nity and se­cure the con­tin­ued suc­cess of our in­dus­try,” he con­cluded.

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