CLIA set for #ChooseCruise month
CRUISE Lines International Association (CLIA) Australasia is encouraging travel agents across the country to participate in its annual major promotion, which has this year been rebranded as #ChooseCruise ( CW 23 Aug).
The global campaign aims to raise awareness of cruising as a “great value, easy, fun and memorable holiday,” with CLIA accredited agents and member cruise lines working together to promote the sector.
Each week in Oct will highlight a different offering, starting with ocean cruising followed by river, luxury and expedition voyages in the coming weeks.
CLIA Australasia and Asia managing director, Joel Katz, cited the steady growth of the cruise sector in the last decade, saying “there is a cruise for everyone... cruising is an easy and great value way to travel, with every cruise including meals, accommodation, entertainment and transport in the fare.
“We’re so spoiled for choice these days, the hard part can be finding the right cruise, which is where a CLIA accredited travel agent comes in,” he said.
“Ocean Week” runs from 02-08 Oct, with cruise lines offering a range of special promotions.
Katz said the goal of #ChooseCruise was to encourage people from all walks of life to plan and book a cruise.
“Cruise agents live and breath cruise, so whether a skydive at sea appeals, or indulging in Michelin-star fine dining every night, a CLIA accredited travel agent is the best way to plan and book a holiday at sea.”