Ja­pan pri­ori­tises cruise

Cruise Weekly - - News -

JA­PANESE tourism au­thor­i­ties will pri­ori­tise devel­op­ment of the cruise in­dus­try over com­ing years as the des­ti­na­tion works to achieve am­bi­tious vis­i­tor tar­gets in the lead-up to the 2020 Tokyo Olympic Games.

At the Visit Ja­pan Travel Mart in Tokyo last month, Ja­pan Na­tional Tourism Or­ga­ni­za­tion (JNTO) ex­ec­u­tive vice pres­i­dent Mamoru Ko­bori told CW the cruise sec­tor would be a key con­trib­u­tor to the coun­try’s plan to at­tract 40 mil­lion an­nual vis­i­tors by 2020.

“It’s a very im­por­tant sec­tor for us,” Ko­bori said.

“For the last cou­ple of years JNTO, to­gether with rel­e­vant au­thor­i­ties and lo­cal gov­ern­ments, have ex­hib­ited at ma­jor cruise trade shows and we tar­get each ma­jor source mar­ket to pro­mote the at­trac­tive­ness of each lo­cal port,” he said.

JNTO had iden­ti­fied six key des­ti­na­tions from among al­most 100 sea­ports, Ko­bori said, which would be the fo­cus of strate­gic in­vest­ment in fa­cil­i­ties and hos­pi­tal­ity to sup­port cruis­ing.

He said cruise ships of­fered an op­por­tu­nity to de­liver vis­i­tors to ar­eas of Ja­pan that were not oth­er­wise con­sid­ered con­ve­niently lo­cated.

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