CLIA UP­DATE

Cruise Weekly - - News - with Joel Katz MD, CLIA Aus­trala­sia

#ChooseCruise This Month

WHETHER real or “ex­ag­ger­ated” news, when neg­a­tive sto­ries are re­ported it can have a detri­men­tal im­pact on your busi­ness.

As travel agents you are on the front line of hav­ing to over­come clients’ con­cerns when a neg­a­tive story hits the head­lines.

A good travel agent will help to ad­dress their cus­tomers’ con­cerns and arm them­selves with the facts to help com­bat un­founded doubt or anx­i­ety, and en­sure it doesn’t pre­vent them from ex­pe­ri­enc­ing a cruise for them­selves.

The fact that Aus­tralia has the high­est pop­u­la­tion pen­e­tra­tion for cruise in the world is in­dica­tive of many Aussies’ love of cruis­ing, but it also means that nearly 95% of Aus­tralians have not dis­cov­ered or taken ad­van­tage of the tremen­dous ex­pe­ri­ence a cruise has to of­fer. This is an op­por­tu­nity for a good cruise agent to in­vest in them­selves and their knowl­edge.

Oct is #ChooseCruise month. With a travel agent tool­kit packed with tips and tools to help you grow your cruise sales, and cruise lines of­fer­ing great pro­mo­tions aimed at en­cour­ag­ing more trav­ellers to book a cruise hol­i­day, now is the time to fo­cus on your cruise busi­ness.

For more info on #ChooseCruise visit choosecruise.org.au.

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