6. SOCIAL MEDIA
Brits spend an average of 80 minutes each day on social media, according to a 2016 survey of usage from the Global Web Index. Turn that time into something more productive by logging into Zwift, Strava and MyFitness. “The social network aspect of systems like Zwift encourages you to perform better, which will benefit your road riding,” explains Hunter Allen, of PeaksCoaching Group whose training programmes now feature on Zwift.
Joining a social network of people who share a common goal can divert those wasted 80 minutes into a ‘group ride’ doing anything from Functional Threshold Power (FTP) tests and cadence drills to a race anywhere in the virtual world. “It’s designed to augment a riders’ regular outdoor cycling - not replace it,” insists Allen. “There are no junk miles, no stop signs, traffic lights or wrong turns. If you want to do a workout, every pedal stroke in Zwift is part of that. The social interaction acts as a motivational tool encouraging you to ride and improve.”