6. SOCIAL ME­DIA

Cycling Plus - - NEW YEAR, NEW YOU -

Brits spend an av­er­age of 80 min­utes each day on social me­dia, ac­cord­ing to a 2016 sur­vey of us­age from the Global Web In­dex. Turn that time into some­thing more pro­duc­tive by log­ging into Zwift, Strava and MyFit­ness. “The social net­work as­pect of sys­tems like Zwift en­cour­ages you to per­form bet­ter, which will ben­e­fit your road rid­ing,” ex­plains Hunter Allen, of Peak­sCoach­ing Group whose train­ing pro­grammes now fea­ture on Zwift.

Join­ing a social net­work of peo­ple who share a com­mon goal can di­vert those wasted 80 min­utes into a ‘group ride’ do­ing any­thing from Func­tional Thresh­old Power (FTP) tests and ca­dence drills to a race any­where in the vir­tual world. “It’s de­signed to aug­ment a rid­ers’ reg­u­lar out­door cy­cling - not re­place it,” in­sists Allen. “There are no junk miles, no stop signs, traf­fic lights or wrong turns. If you want to do a work­out, ev­ery pedal stroke in Zwift is part of that. The social in­ter­ac­tion acts as a mo­ti­va­tional tool en­cour­ag­ing you to ride and im­prove.”

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