Ex­tra in­cen­tive to cel­e­brate Deja Moo at Cowaramup

Dairy News Australia - - AROUND THE REGIONS -

COWARAMUP HAD ex­tra in­cen­tive to cel­e­brate its an­nual Deja Moo fes­ti­val on July 8 af­ter it was named the 2017 Le­gendairy Cap­i­tal of West­ern Aus­tralia.

Although named af­ter the Cowara bird, the town likes to cap­i­talise on its strong dairy­ing his­tory and the `cow’ in its name.

This month’s fifth an­nual fes­ti­val at­tracted 3000 peo­ple – tripling the town’s pop­u­la­tion - many dressed in cow one­sies.

Jill Tur­ton, a mem­ber of the Cowaramup Re­tail­ers As­so­ci­a­tion, says “cow town” de­serves the hon­our.

“We have a strong dairy his­tory which we show­case through our 42 life-size fi­bre­glass cow and calf sculp­tures in­stalled around the town,” she said.

“The cows in the main street are a tourist draw­card but they also recog­nise our dairy her­itage.

“We’ve got a very strong and unique com­mu­nity, par­tic­u­larly with re­tired dairy farm­ers who con­tinue to live and con­trib­ute to the area.”

Jill said the lo­cal dairy in­dus­try con­tin­ues to evolve.

“The dairies have had to be­come clever about the way they do busi­ness.

“We have an ice cream pro­ducer where peo­ple can see cows be­ing milked, and cheese mak­ers and or­ganic dairies which con­tinue to make an eco­nomic con­tri­bu­tion to the town.”

The Cowaramup Traders As­so­ci­a­tion plans to use its $2500 Le­gendairy grant to in­form the broader com­mu­nity and tourists about dairy­ing by cre­at­ing a her­itage trail of in­for­ma­tion plaques at the feet of the street cows.

Cowaramup is one of eight 2017 Le­gendairy Cap­i­tals from around the coun­try’s dairy re­gions to re­ceive a Cap­i­tal grant to in­vest in a com­mu­nity project. The other Le­gendairy Cap­i­tals are: Poowong (Gipp­s­land)

Co­huna (Mur­ray Re­gion) Han­nam Vale (New South Wales) Mount Schank (South Aus­tralia) Beaudesert (Sub­trop­i­cal Re­gion) Rin­ga­rooma (Tas­ma­nia) Simp­son (West­ern Vic­to­ria)

One of the eight com­mu­ni­ties will be named Aus­tralia’s Le­gendairy Cap­i­tal 2017 in Septem­ber, re­ceiv­ing an ad­di­tional grant to put to­wards their com­mu­nity ini­tia­tive.

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