Straw­ber­ries and swimwear

Dairy News Australia - - OPINION -

An­i­mal wel­fare group PETA has at­tracted at­ten­tion for of­fer­ing straw­ber­ries and dairy-free ‘cream’ served by bikini clad mod­els at this year’s Wim­ble­don ten­nis cham­pi­onship in the UK.

It’s a trick bor­rowed from the days of the bikini clad Big M cal­en­dar girls of the 70s and 80s, and while PETA claims the stunt did work in get­ting pa­trons to try the ve­gan prod­uct, it’s also at­tracted the ire of some of PETA sup­port­ers, who say the move is an­tifem­i­nist.

But is it re­ally sur­pris­ing that ev­ery trick in the book is needed when it comes to spruik­ing en­tirely plant­based cream?

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