NZ fol­lows Aus­tralia’s lead

Dairy News Australia - - OPINION -

Dairy farm­ers across the world hope that their pro­ces­sors are in­vest­ing in in­no­va­tion to cre­ate new mar­kets and in­crease de­mand for their prod­uct. Those in New Zealand would be dis­ap­pointed to see their pro­ces­sors re­sort­ing to mar­ket­ing gim­micks. Tak­ing a leaf from the play­book used in Aus­tralia many years ago, Good­man Fielder is mar­ket­ing its Mead­owfresh blue top milk as con­tain­ing ‘no added per­meate’. Sound fa­mil­iar? Not to be left be­hind, Fon­terra has fol­lowed suit. Fon­terra is said to be dis­mis­sive of its ma­jor rival’s new per­mate­free push, but clearly not enough to take its chances with its cus­tomers.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.