NZ follows Australia’s lead
Dairy farmers across the world hope that their processors are investing in innovation to create new markets and increase demand for their product. Those in New Zealand would be disappointed to see their processors resorting to marketing gimmicks. Taking a leaf from the playbook used in Australia many years ago, Goodman Fielder is marketing its Meadowfresh blue top milk as containing ‘no added permeate’. Sound familiar? Not to be left behind, Fonterra has followed suit. Fonterra is said to be dismissive of its major rival’s new permatefree push, but clearly not enough to take its chances with its customers.