PRICE IS RIGHT

DairyTas boss shares vi­sion

Dairy News Australia - - FRONT PAGE - ROD­NEY WOOD

THE KIEWA Coun­try brand has a new owner with Mur­ray Goulburn sell­ing it to Kyabram dairy com­pany, Ky­val­ley Dairy Group. The agree­ment will see the Kiewa Coun­try brand re-launched after it was closed down, in July, as part of Mur­ray Goulburn’s staged clo­sure of their Kiewa fac­tory. Ky­val­ley di­rec­tor, Wayne Mulc­ahy, said the next step is to talk to Kiewa lo­cals to see if there is enough in­ter­est to make the brand prof­itable. The com­pany plans to send staff to the Kiewa area to meet all Mur­ray Goulburn dis­trib­u­tors and in­tro­duce the com­pany. “Our view is to meet and dis­cuss with po­ten­tial cus­tomers and ex­plain who we are and find the sup­port for re-launch­ing the brand. If there’s enough in­ter­est we’d send it up to that re­gion,” he said. De­spite Mur­ray Goulburn strug­gling, this did not seem to put off the Kyabram com­pany from pur­chas­ing a brand that pro­duced low fat, full cream and skim milks, a flavoured milk range and thick­ened cream. “There are a cou­ple of rea­sons (why we bought it). One is be­cause we live and work in north­ern Vic­to­ria. It’s a north­ern re­gion brand and the op­por­tu­nity to pur­chase was a once-only op­por­tu­nity so it made sense to buy it. “The se­cond part is we are rapidly grow­ing and this will lead to more staff and work in the re­gion. “We thought we could do some­thing pos­i­tive in the dairy in­dus­try in the face of Mur­ray Goulburn. It will be good for the farm­ing com­mu­nity and good for north­ern Vic­to­ria,” Mr Mulc­ahy said. The Kyabram busi­ness in­tends to get most of their ex­tra milk in­take from north­ern Vic­to­ria but have had farm­ers from the Kiewa Val­ley ex­press in­ter­est in sup­ply­ing. The sale price of the Kiewa brand was not dis­closed.

Peter and Wayne Mulc­ahy cel­e­brate the pur­chase of the Kiewa Coun­try brand from Mur­ray Goulburn.

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