Doctor on case
In 1985, the dispute between Queensland’s Premier, Joh Bjelke Peterson, and the Electrical Trade Union (ETU), resulted in Brisbane’s CBD having the majority of emergency power generators in Australia – giving Fuel Doctors its first client; the State Government.
Government buildings have dozens of underground emergency fuel tanks with thousands of litres of diesel, stored year after year, oxidising and degrading to the point of compromising the infrastructure they support.
Ninety per cent of refined fuel is consumed within 90 days of manufacture and 90 per cent of fuel in emergency power generators is rarely consumed within 900 days. These facts were the basis of Fuel Doctors’ business plan in 1990.
The preservation of the “asset” – being the fuel, and the preventative maintenance and integrity of the “infrastructure” – being the fuel tank, were then, and still are today, the fundamental foundation of Fuel Doctors business philosophy.
With CBD underground diesel tanks having a life expectancy of 25-35 years and high-rise buildings 75-100 years, preventative maintenance is of paramount importance to maintain these assets.
Emergency generator tanks are installed in the foundations of buildings and designed with access for internal cleaning. Service stations, truck stops and marina storage tanks are not!
To remove accumulated debris from these tanks presented Fuel Doctors with a challenge leading to development of a chemical formulation that releases and disperses tank bottom debris into the fuel for removal via centrifuge and filtration – that chemical was christened Fuel Doctor.
The ability to clean inaccessible fuel tanks of any size, in-situ, without removing them, presented a financial and logistical advantage for owners and managers facing such a dilemma.
Cleaning boat tanks, treated with Castrol DFC (diesel fuel conditioner), showed it was not up to the task of maintaining tank cleanliness. A meeting with Castrol was convened, field trials were undertaken from 1996 until DFC was deleted and a joint branding distribution agreement between Castrol and Fuel Doctors was established in May 2000.
BP’s purchase of Castrol that same year resulted in BP’s Diesel Go additive being deleted. However, internal politics ensured Fuel Doctor would only be available through industrial outlets.
In 2002, SuperCheap Auto started selling Fuel Doctor, facilitating a cost-effective industrial strength formulation of a single product for all fuel types and applications, in a single bottle.
Fuel Doctors’ core business of fuel tank cleaning ensures hands-on experience to facilitate ongoing R&D of its formula in the face of ever-changing fuel quality, and the necessity to maintain cleanliness and optimum lubricity in modern common rail diesel and petrol engines.