SAFETY number one
Volvo Trucks has been focusing on safety since its humble beginnings in 1927. With an ultimate goal of zero accidents with its products, the company is continuously developing systems to make that happen.
Its campaign is a guide for transport companies and schools, which includes an interactive 30-minute slideshow starring an animated truck driver named Tim, who also warns about blind spots and trailer sweep on corners.
The slideshow is accompanied by an interactive story told by the facilitator, specifically designed to grab the attention of school children.
It also doubles as a good general introduction to trucks for kids, and can be presented by trucking company representatives in the presence of class teacher or parents. A truck is also used on site to help demonstrate the message. Volvo Trucks has been teaching school kids about traffic safety since 2004.
With their attention span limited, many kids have no fear of larger vehicles and overall traffic, Volvo’s global head of safety Carl-Johan Almqvist says.
“Nothing is really strange about children being vulnerable in traffic. It’s a complex environment with a lot of distractions. But children don’t necessarily see the situation as dangerous; very few children are afraid of traffic,” Almqvist notes. “We don’t want them to be afraid of road traffic, but the attention of a child is very limited.
“They need responsible grown-ups around them to tell them how to behave safely, that’s what we can do something about.
“What children need is an easy way to remember how to guard themselves in traffic; we want them to understand that cars, buses, trucks are big and fast and that sometimes they do unexpected things.
“This is the most important thing in the world protecting the lives of our children. It’s all very simple considering what it comes down to; just stop, look and wave.”
Above: Volvo’s global head of safety Carl-Johan Almqvist addresses Glen Iris Primary School kids