With Penske Commercial Vehicles (Western Star, MAN and Dennis Eagle) strangely opting out of this year’s truck show, market leader Isuzu wasted no time securing the site and filling it with examples of its hugely diverse model range.
In fact, if anyone ever wanted visual proof of why Isuzu has commanded leadership of the total Australian truck market for almost three decades on the trot, they wouldn’t need to have looked any further than the Brisbane Truck Show, where there seemed to be something for almost everyone.
Isuzu’s inherent ability to fill almost every niche with a purpose-built truck is no more evident than in the much-publicised ‘Ready to Work’ range, which continues to carve an extraordinary following. From the Traypack to the Tradepack, Servicepack and now Vanpack, it seems there’s no end to Isuzu’s determination to fill every void.
Continuing the theme is a new tri-tipper NLR model fitted with a factorybuilt three-way tipper body. It’s not as if it’s a basic spec, either. Standard features include electronic stability control, ABS anti-lock braking, ASR antiskid function and hill-start assist.
Meanwhile, at the heavier end of the Isuzu stable, the F-series eightwheeler agitator continues to win business from more traditional brands. Even so, it’s the heavy end where Isuzu seems to suffer its only drawback with the lack of an acceptable and efficient prime mover model. In our estimation it won’t happen anytime soon, but there’s little doubt it will happen, eventually.
As for Isuzu giving up its newfound premier position if and when Penske chooses to come back to the Brisbane show, one Isuzu insider summed it up succinctly. “No chance!”