Por­trait pho­tog­ra­phy

Make the most of your peo­ple power. Like wed­ding pho­tog­ra­phy, por­trai­ture presents great op­por­tu­ni­ties to be cre­ative and make money us­ing your skills…

Digital Camera World - - COVER STORY -

WHILE some gen­res of pho­tog­ra­phy have shrunk in re­cent years, por­trai­ture pho­tog­ra­phy

has held strong. Par­ents will al­ways want pro im­ages of their kids, and as­pir­ing mod­els will al­ways need prints for their port­fo­lios. While com­pe­ti­tion in this field is in­tense, there’s no rea­son why some­one with solid tech­nique and a flare for self-pro­mo­tion can’t ex­cel.

1 PARENT POWER

Fam­ily pho­tog­ra­phy is big busi­ness, and tap­ping into the genre can bring de­cent re­wards. Par­ents are al­ways look­ing for bar­gains, so a savvy ap­proach is to of­fer dis­counts, par­tic­u­larly around school hol­i­days when it’s more likely that par­ents and kids are free for a photo shoot. List­ing your web­site or Face­book page de­tails on school boards can in­crease in­ter­est too.

2 SCHOOL SUCESS

Speak­ing of schools, an al­ter­na­tive form of por­trai­ture that many pho­tog­ra­phers step into is the field of for­mal school im­ages. Many par­ents feel duty-bound to pur­chase these prints, so there’s al­ready a cap­tive au­di­ence for your work.

Be aware that you will need to gain the ap­proved DBS (also known as CRB) back­ground checks be­fore schools will al­low you onto their grounds for pho­tog­ra­phy ses­sions. Var­i­ous or­gan­i­sa­tions can ar­range this pa­per­work, but they all re­quire a fee usu­ally rang­ing be­tween £25 and £40.

3 MODEL OP­POR­TU­NI­TIES

Mod­els look­ing to book a pho­tog­ra­pher for test prints are look­ing for a proven and re­li­able pro­fes­sional. Join­ing web­sites such as Model May­hem (www.mod­el­may­hem .com) gives you an op­por­tu­nity to built a rep­u­ta­tion as a trust­wor­thy shooter through re­views and rec­om­men­da­tions. Ad­di­tion­ally, work­ing with a va­ri­ety of mod­els ex­pands your base of con­tacts, so if a job comes in from a client, for ex­am­ple, you have nu­mer­ous sub­jects to call into the stu­dio to ful­fil the com­mis­sion.

4 BABY BOOMERS

One of the newer trends that’s en­joyed an in­crease in pop­u­lar­ity in re­cent years is baby pho­tog­ra­phy. Rather than clas­sic stu­dio pho­tog­ra­phy, to­day’s par­ents pre­fer a more na­ture, re­portage feel to por­trai­ture of their new­borns.

Pho­tog­ra­phy cour­ses are avail­able from the likes of www.new­born­work­shops.co. uk to help you learn how to safely han­dle and pose new­borns. These cour­ses can also help you net­work and build con­tacts with other pro­fes­sion­als in the field.

ABOVE While it’s good to of­fer your own dis­tinct por­trait style, be con­scious too of vis­ual trends that cus­tomers might ask you to adopt.

Rig ht Fam­ily and baby pho­tog­ra­phy is a grow­ing area. Many fam­i­lies are look­ing for nat­u­ral-look­ing, in­for­mal shots rather than the for­mal posed stu­dio work of the past.

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