IN­TRO­DUC­ING UNDERED

A new menswear la­bel with a lot to say.

DNA Magazine - - CONTENT #209 -

DNA: Is there an ethos be­hind Undered?

At Undered, we are pas­sion­ate about em­bold­ing the feel­ing of self-em­pow­er­ment in in­di­vid­u­als who are ac­tively mak­ing a pos­i­tive change in the world. Peo­ple ap­pear dis­tinctly dif­fer­ent from one an­other and they can never be du­pli­cated or re­placed, but un­der­neath we share a bond that makes us all hu­man. At Undered, we cel­e­brate the beauty of be­ing hu­man. I am Undered, you are Undered, and above all else – we are Undered.

Why start a menswear la­bel? Was it a long-held am­bi­tion?

Yes, the vi­sion has been with me for a while. In a way, it de­fines who I am. I started the com­pany in late 2015 and launched the first ranges in early 2016.

What is Undered’s point of dif­fer­ence to other brands?

When it comes to the so­phis­ti­cated man, he val­ues su­pe­rior crafts­man­ship. He cher­ishes his pos­ses­sions as if they are ex­ten­sions of him­self. His closet is a sanc­tu­ary. He has a pol­ished sense of style and he care­fully se­lects each item be­fore adding it to his finely-tuned wardrobe, as if to give an in­vi­ta­tion rather than to make a pur­chase. Undered cre­ates su­pe­rior-qual­ity gar­ments. Even a lit­tle ex­tra qual­ity goes a long way. Cut­ting cor­ners has never been some­thing we’ve con­sid­ered. Our price point is com­pet­i­tive and our prod­uct is a cut above the rest. That’s what sets Undered apart from other brands.

What in­spires the Undered de­signs?

We’re cre­at­ing gar­ments that are time­less rather than trendy so we tend to keep within a more con­ser­va­tive mind-set. Fash­ion trends come and go but com­fort and qual­ity are here to stay. For this rea­son, we keep our de­signs sim­ple but with a bit of Euro­pean f lare. Our busi­ness is not about cre­at­ing com­pli­cated gar­ments with gim­micks or out­ra­geous de­signs that fall apart af­ter a cou­ple of washes. Ac­tu­ally, with our Slip-Ribbed col­lec­tion, ma­chine-wash­ing only makes the ma­te­rial softer and more com­fort­able to wear.

Do you think men are look­ing for ver­sa­til­ity in their gear?

Ab­so­lutely. Our ac­tive wear col­lec­tion is de­signed to be ver­sa­tile – from the gym, to the pool, and even to the club.

What about di­ver­sity in body shapes?

Our prod­ucts are de­signed to fit any body type. Yes, we want our prod­uct to stand out; but even more so, we want our cus­tomers to stand out and feel like their money was well spent.

Men have many dif­fer­ent choices in un­der­wear th­ese days: briefs, boxer shorts, fit­ted box­ers, leggings… What’s Undered’s best-sell­ing un­der­wear?

It’s true that men have very many choices when it comes to un­der­wear that’s poorly made and falls apart, but there are far fewer choices when it comes to long-last­ing and su­pe­rior qual­ity un­der­wear like

Gay men have demon­strated a unique strength as a com­mu­nity… against all odds.

ours. Undered’s Slip-Ribbed Un­der­wear comes in a va­ri­ety of colours and cuts to choose from, but the slip-ribbed brief in grey is one of the most pop­u­lar styles.

What are the fea­tures of the Slip-Ribbed range?

The waist­band is thick ny­lon-wrapped span­dex for durable elas­tic­ity. The slipribbed fab­ric is 95% cot­ton and 5% Ly­cra blend for com­fort and mo­bil­ity. The edges and side vents are lined with slightly thicker and wider slip-ribbed fab­ric and in­tu­itively con­toured for max­i­mum f lex­i­bil­ity and sup­port. The slip-ribbed un­der­wear col­lec­tion is a quin­tes­sen­tial part of the Undered prod­uct fam­ily. It’s a must-have!

We no­tice that the col­lec­tion doesn’t yet in­clude a jockstrap.

Thanks for the nudge! Yes, we have some very sexy jockstraps on the way. In fact, the Undered gym short is de­signed specif­i­cally for wear­ing with a jockstrap un­der­neath. Our de­sign team has been work­ing to de­liver max­i­mum com­fort and dura­bil­ity.

What are your thoughts on un­der­wear with aug­mented pouches or built-in cock straps?

The tech­nol­ogy is com­pletely coun­ter­in­tu­itive if the goal is to achieve a com­fort­able fit. We want to keep things sim­ple by only in­clud­ing fea­tures that mat­ter. We cre­ate de­signs that com­ple­ment any body shape and size – even guys who are par­tic­u­larly well-en­dowed. Built in cock straps are just not com­fort­able for an ev­ery­day-style of un­der­wear.

What’s hot for the North­ern Hemi­sphere Swimwear Sea­son?

The trop­i­cal brief has been a huge suc­cess for Undered. It’s one of the most pop­u­lar items from our swimwear col­lec­tion. The ex­quis­ite print makes for a very mas­cu­line and sexy look. Guys look stun­ning in them.

We like the Pocket Short Trunk!

Undered’s Pocket Short Trunk is per­fect for at the gym or a day at the beach. The de­sign is ex­cep­tional and ex­clu­sive to Undered.

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