Mow-vem­ber

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Man­ager of Quains Liquor in Welling­ton, and Movem­ber par­tic­i­pant for men’s health Liquor is a fast pace in­dus­try

where con­sumer tastes are con­stantly chang­ing. It is an en­gag­ing space where you’re con­stantly learn­ing about new prod­ucts and cat­e­gories. Our knowl­edge­able staff at Quains look af­ter all things liquor. “Over the bridge, but worth the drive!” is our catch­phrase

Quains Liquor has un­der­gone some big changes in 2018. At

the start of the year we un­der­went ma­jor ren­o­va­tions knock­ing down walls left, right and cen­tre. We con­structed a new cool room which is al­most four times larger than our pre­vi­ous one. With new floor­ing, ceil­ing, lights and paint the store is look­ing very fresh. We are re­ally proud of the re­sult.

Keep­ing a range of prod­ucts that are on trend and rel­e­vant to our cus­tomer base can be

chal­leng­ing at times. We’ve seen a sig­nif­i­cant push to­wards con­sumers trad­ing up, choos­ing to per­haps drink less fre­quently but choos­ing to drink more pre­mium prod­ucts.

We’ve no­ticed a trend to­wards con­sumers favour­ing re­gional wines in our area from Mudgee and

Or­ange.

Craft beer is con­stantly grow­ing and evolv­ing. It seems like any­thing

that is pink is go­ing re­ally well too – Rose and Pink Gin are blow­ing up!

Yes, I will be grow­ing a mous­tache for Movem­ber!

Movem­ber cre­ates re­ally pos­i­tive aware­ness around men’s health. THE mes­sage from Aus­tralia’s Movem­ber Foun­da­tion is punchy but ef­fec­tive: “Stop men dy­ing too young”.

“From hum­ble be­gin­nings back in 2003 the Movem­ber move­ment has grown to be a truly global one, in­spir­ing sup­port from over 5 mil­lion Mo Bros and Mo Sis­tas,” the or­gan­i­sa­tion said.

“The Movem­ber Foun­da­tion wouldn’t be where it is with­out the en­thu­si­asm of all of those men and women around the globe. We’re com­mit­ted to keep­ing things fresh, keep­ing the com­mu­nity in­formed, and al­ways be­ing trans­par­ent and ac­count­able in our prac­tices.

The Foun­da­tion de­scribes it­self as a lead­ing char­ity chang­ing the face of men’s health. “We’re ad­dress­ing some of the big­gest health is­sues faced by men: prostate can­cer, tes­tic­u­lar can­cer, and men­tal health and sui­cide preven­tion.

“We con­tin­u­ously chal­lenge the sta­tus quo, and in­vest quickly in what works. In 15 years we’ve funded more than 1200 men’s health projects around the world.

“By 2030 we’ll re­duce the num­ber of men dy­ing pre­ma­turely by 25 per cent.” Now that’s a goal worth sup­port­ing!

Movem­ber en­cour­ages men ev­ery­where to grow a mo for the 30 days of No­vem­ber – cham­pion the Mo and raise funds for men’s health.

PHOTO: BY COLIN ROUSE

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